Affluent, active age group is on the move
Whether it’s retirement calling or downsized living that’s appealing, today’s 80 million Baby Boomers are on the move. In fact, 40 percent of homeowners aged 55 and up are interested in moving, which will account for 270,000 home purchases next year, according to the National Association of Home Builders. Today’s smart sellers are wising up to attract Boomer buyers.
“This generation is looking for options that enhance their ability to focus on the next chapter of their lives,” said Judy Hearst, regional vice president of Coldwell Banker Residential Brokerage. “Sellers should highlight the features in their homes that offer convenience and comfort.”
Play time. Experts say that Baby Boomers are looking to reside in mixed-age living environments that cater to active lifestyles like downtown residences and walkable suburban town centers. Play up the entertaining attributes your community offers to snag their attention.
Don’t take another step. Nearly 60 percent of this generation intends to relocate to a one-level home, according to a poll conducted by Opinion Research Corporation for AARP. Your Realtor may want to highlight this appeal for your single-story home.
Aging in place. There’s buzz surrounding the concept of home design that helps empty nesters age with their home gracefully.
Slip-resistant surfaces, extra-wide doorways, grab bars in the shower and adjustable shelves for easy access are some of the attributes of universal design.
Less upkeep, more fun. If your home requires little to no exterior maintenance – a Boomer buyer may be the right fit for you.
Limited landscaping and community snow removal will appeal to Boomers who aim to be professional fun-seekers.
Coldwell Banker Residential Brokerage, a leading residential real estate brokerage company serving Chicagoland, Northwest Indiana, Southeast Wisconsin and Southwest Michigan, operates 57 offices with more than 3,700 sales associates.
Coldwell Banker Residential Brokerage is part of NRT LLC, the nation’s largest residential real estate brokerage company. NRT, a subsidiary of Realogy Corporation, operates Realogy’s company-owned real estate brokerage offices. For more information, please visit www.coldwellbankeronline.com.
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