Accountability, Frugality Driving Pay for Performance PR Trend

July 16, 2012   // 0 Comments

Businesses Aim to Save by Avoiding Monthly Retainer Fees By: Penny Carnathan The recession has fueled a growing trend in the public relations industry – and not everyone’s happy about it. More and more PR firms are moving away from the traditional retainer-plus-billable-hours fee structure to “pay for performance.” Business leaders have been noting the increasing numbers of these non-retain...

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