(Madison) April is Community Banking Month, and WBA encourages its members to urge their customers – from consumers to entrepreneurs and farmers – to learn more about community banks and the relationship banking experience. The campaign’s slogan, “Go Local: Bank. Shop. Dine.” encourages collaboration between banks, businesses and consumers to promote and celebrate their own unique Main Street.
“Taking care of customers and looking out for the best interests of local communities is the quintessential community bank business model,” said Rose Oswald Poels, president/CEO of the Wisconsin Bankers Association. “Over 95 percent of WBA members are community banks, so we’re actively encouraging our members to support this awareness campaign.”
When consumers choose to bank where they live and work, they can be confident that the funds they deposit are being put to use in their community through loans that support local businesses, restaurants and other important projects.