Should You Be the Face of Your Small Business?

October 17, 2013   // 0 Comments

  Melinda Emerson Personal branding is a key to becoming known as an expert in your niche market, but sometimes you may feel like you might not want to have your face all over your small business website. A loyal reader wondered whether race would hold her business back if she became the "face" of her business. As a black woman, she was conflicted by advice received from associates to cre...

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