National Volunteer Initiative brings back “2nd Sundays at the Lake”–Milwaukee’s newest outdoor concert series featuring gospel music with community service and volunteering
Milwaukee in summertime has always been a music lover’s paradise. Musical Mondays. River Rhythms on Wednesdays. Jazz in the Park on Thursdays. Now, music lovers have another reason to rejoice…..literally.
On Sunday June 12, Milwaukee re-launches its newest concert series, “2nd Sundays at the Lake”. Featuring the best in local and regional Gospel artists, the event promises to offer another great entertainment option for Milwaukeeans. The kick off to the concert series will take place from 2:30 PM until 5:30 PM at The Old Coast Guard Pavilion, 1600 N. Lincoln Memorial Drive (next to McKinley Marina) at the lakefront. Scheduled performers for the kick off include Rodney Cunningham & Company as well as Janie Boston’s “In the Dance Café” Praise Dancers.
The concert series is being produced by SERVE 60™, a national volunteer initiative that promotes community service and volunteerism for at least 60 minutes at a time. “2nd Sundays at the Lake is very similar to all the other Milwaukee County Parks music events in Milwaukee but with a unique twist. The concert series sets itself apart from the others by combining great music with volunteering and community service efforts every second Sunday of the month during summer. Last year, on September 12, 2010, the organization held a preview of the concert series and raised awareness for the nonprofit, Feeding America Eastern Wisconsin. In lieu of paid admission, all concert attendees were asked to bring canned goods and nonperishable food items. The concert had a fantastic turnout and raised well over 400 pounds of food for families in Milwaukee.
“This summer we will continue to work with various nonprofit partners to help raise awareness and resources for their organizations,” said SERVE 60™ Founder L. Maxwell McKissick. “For our kick-off on June 12, we have partnered with the nonprofit, Goodwill. Although our event is free just like the other Milwaukee County Parks music events, on June 12, we are asking all concert attendees to donate gently used clothing to our nonprofit partner, Goodwill. Since the mission of SERVE 60™ is to promote volunteerism and community service for at least 60 minutes at a time while raising awareness and resources
for nonprofits, we thought what better way to accomplish that mission, provide some great family entertainment and help families in Milwaukee than by bringing together corporations and nonprofits through the family-friendly sounds of Gospel music,” added McKissick.
“Goodwill is extremely pleased to partner with SERVE 60 for this event. Donations of gently used items, and sales of those items in our stores play a vital role in fulfilling Goodwill’s mission of helping people get and keep a job,” stated Pat Boelter, Vice President of Marketing for Goodwill. “SERVE 60’s mission of promoting community service and volunteerism and Goodwill’s mission are a perfect fit,” added Boelter.
Throughout the remainder of the summer, the concerts will feature a different nonprofit partner each month. After the kick off concert with Goodwill on June 12, the concert series shifts into high gear. On July 10 the nonprofit partner will be The Salvation Army. Attendees are asked to donate toys to the organization for children during the upcoming holiday season. On August 14, The Boys & Girls Clubs of Greater Milwaukee will be the featured nonprofit partner. On that date, concert attendees are asked to donate back to school supplies for student programming at the clubs.
On September 11, the concert series wraps up with the return of nonprofit partner, Feeding America Eastern Wisconsin. “We are absolutely thrilled to have forged this partnership with SERVE 60™”, stated Bonnie Bellehumeur, President of Feeding America Eastern Wisconsin. “September also happens to be National Hunger Action Month so partnering again with this event and furthering our mission as well as the mission of SERVE 60™ was a natural fit,” added Bellehumeur.