MILWAUKEE, WI (June 2, 2014) – For the first year, Copps Food Center, Metro Market and Pick n’ Save are partnering with Produce for Kids® for the organization’s annual Get Healthy, Give Hope campaign to raise thousands of dollars for children’s organizations. The joint campaign, which runs June 1 through June 30, will educate families on the benefits of healthy eating and raise funds to support the United Fresh Foundation’s, Let’s Move Salad Bars to MIDWEST Schools campaign.
To help Copps Food Center, Metro Market and Pick n’ Save support salad bars for schools, shoppers are encouraged to add more produce to their grocery carts. All four participating fruit and vegetable suppliers will make a consumption-based donation to support Let’s Move Salad Bars to MIDWEST Schools, which has a goal to increase children’s produce consumption by donating salad bars to schools in Illinois, Indiana, Michigan, Minnesota, Ohio and Wisconsin.
“We are proud to partner with Copps Food Center, Metro Market and Pick n’ Save for the first time to educate families on healthy eating habits while improving the lives of children in our local communities,” said John Shuman, president of Produce for Kids. “Shoppers will be able to do good and feel good by picking up healthy recipes, learning new healthy ideas for feeding their entire family, and giving back.
“We encourage families to make their local produce department a destination during their regular shopping trips,” said Steve Jarzombek, vice president of produce merchandising at Roundy’s. “Our hope is that families will incorporate fresh produce into their meals to eat healthier while also helping to support Let’s Move Salad Bars to MIDWEST Schools to ensure all children have daily access to fresh fruits and vegetables.”
Throughout the campaign, signage will be featured in Copps Food Center, Metro Market and Pick n’ Save produce departments, which will list all participating companies, as well as healthy, easy-to-prepare recipes. In-store materials also will encourage shoppers to visit www.produceforkids.com for additional information on the campaign and to read healthy tips from real parents.
Produce for Kids also will partner with Sprout®,the 24-hour preschool television channel. For more information, please visit www.produceforkids.com or Produce for Kids Facebook page.
The following companies proudly support the Get Healthy, Give Hope campaign and Let’s Move Salad Bars to MIDWEST Schools: Naturipe® Blueberries; ENZA JAZZ™ Apples / Oppy; RealSweet® Vidalia® Onions; and Tasti-Lee® Tomatoes.
For more information about the Get Healthy, Give Hope campaign, visit www.produceforkids.com.