by Greta Schulz
Seeking employment is on the minds of many today. Whether a layoff, not earning what you used to or just looking for something new it takes creativity today. Selling in an environment of heavy competition is the environment the job seeker is facing. So how do we deal with it?
I spoke to a client this morning that is looking for a new job. I asked what he has been doing. “I have been sending out resumes to everyone, whether they have a listing or not for employment”.
“Well congratulations Kevin, and how’s that workin’ for ya?” I snidely asked. Not so good. Gee, I wonder why.
Unemployment is the highest it has been in years and anticipated to climb even higher so résumé’s are a dime a dozen…no, more like a penny a hundred. That being said, what do we do?
First stop sending the same old resume. First of all you need to be different, not the words on your resume different, I mean really different.
When I was graduating college it was a very competitive job market. There were several jobs that lots of people wanted.
I decided I needed to get an interview with one of the top companies that were on our college campus. When I went to the recruitment office to sign up for an interview with the Colgate-Palmolive Company for a sales job, and a few others that I was interested in pursuing, there were no times left. I asked them to “Squeeze me in” but of course they said they can’t do that. Note to all reading this, “can’t” is a four-letter word, do not accept that.
Faced with the reality of moving back with mom and dad, I was bound and determined to get an interview so I made a decision that I knew if I had an opportunity to interview, I would get the job. I found the name of the man who was interviewing on the sign up sheet handing on the wall and began my pursuit.
I found out the address of the corporate headquarters and decided I would call the recruiter directly. With no quick avail since he was traveling, I decided the director of sales was a better one to go after anyway. I found his name and address and went on the mission of getting that interview.
I decided that I would go to a local print shop in town and bring in my resume and a white tee shirt. I asked them to silk-screen the resume onto it. Then I bought a tube of Colgate toothpaste, rolled up the silk-screened tee-shirt and put it in the toothpaste box. Then I mailed it person-to-person signature requested to the sales director. My cover letter explained my situation and wouldn’t you know I got the interview and an offer for the job!
Over the years I have done these crazy things many times and gotten what I wanted, interestingly, what I wanted wasn’t always the job after all, but I sure got enough attention to get the interview. Don’t accept things like, “we can’t”, “we are out of budget” and any of the other excuses you may hear. Push ahead and find a way. Go at it straight ahead, over it, under it or through it. Just don’t give up. That is what will impress them above the rest.
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