Join Whole Foods Market in an attempt to ‘crack’ a Guinness World Records Title

Written by admin   // March 6, 2013   // 0 Comments

Be a part of history and join Whole Foods Market in its
annual celebration of Parmigiano Reggiano. Stores will attempt to “crack”
the Guinness World Records(r) title for the number of wheels of Parmigiano
Reggiano simultaneously cracked in its stores across the country and in
the U.K. and Canada. At the Whole Foods Market Milwaukee store, along with
a Parmigiano Reggiano Tasting Event customers will be able to watch
Specialty Team Members Face-Off to simultaneously crack three wheels at
one time.

Saturday, March 9, 2013
Tasting Event, 12-4 p.m.
Parm Crack, 2 p.m. CST
Whole Foods Market
2305 North Prospect Avenue
Milwaukee, WI 53211
Whole Foods Market seeks out only the best, authentic
Parmigiano Reggiano straight from Italy. The grocer’s cheese buyers travel
to the Parma region to visit the handful of producers to select wheels
based on the best flavor profiles. Those wheels are then carefully aged 24
months to achieve the toasted, salty and nutty flavor and subtle
crystal-like texture cheese lovers crave.  The organic and natural foods
grocer previously set the record in 2008 and will sharpen its knives to
attempt it again on March 9 at 2 p.m. CST.
For more information, please visit our store page at: or the Whole Foods Market
cheese page at:<file:///C:Documents%20and%20SettingsLindsay.LehfeldLocal%20SettingsTemporary%20Internet%20FilesContent.Outlook1M0LOPNXwholefoodsmarket.comdepartmentcheese>.
For hi-res photos, recipes and additional information, visit:






Guinness World Records

Parmigiano Reggiano



tasting event



Whole Foods Market

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