After being laid off from her marketing manager job at Nintendo in 2008, Felecia Hatcher and her now husband Derek Pearson, launched a mobile business,Feverish Ice Cream and Gourmet Pops. The duo decided to give the traditional neighborhood ice cream truck a new twist. Investing $2,000 on their first two carts, they hand-painted the vintage looking wagons. It even had a physical store in Miami for a short while.
Today, Feverish Pop’s eco-friends trucks and pushcarts can be found at special events, catering to adult customers with 12 unique flavors such as Pineapple Basil and Strawberry Balsamic; and also a line of spiked pops with flavors like Mango Bourbon and Watermelon Ginger Vodka.
The boutique gourmet popsicle company’s core business is now branding its products for big corporate clients such as Google, Forever 21, Adidas, Cadillac, Universal Music, Bacardi and Vitamin Water. Imagine producing 5,000 Strawberry Mojito popsicles with David Guetta’s name on the sticks and wrappers to be used as a give away to promote his new album. Or making 10,000 branded popicles for Google to hand out at the Republican National Convention. The majority of the business being fulfilling bulk orders for corporate clients.
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