Written by admin   // June 25, 2012   // 0 Comments

Public to Choose the Winners on Facebook in Toyota’s 100 Cars for Good campaign

MILWAUKEE – [June 25, 2012] – While Wisconsin voters may have differed in the recent gubernatorial recall election, they can unite and vote again on July 4, 2012 to support Meta House and a common community cause.

Meta House, a Milwaukee-based nonprofit organization, is a national leader in alcohol and drug addiction recovery programs and services for women and their children and has been selected as one of 500 nonprofit finalists in Toyota’s 100 Cars for Good program. Meta House was selected from over 4,000 applicants to compete in the national program and will be up for consideration on July 4, 2012.

Anyone with a Facebook account can cast a ballot by going to on July 4th, clicking on Meta House, and then clicking “VOTE.” A pop-up box will appear asking to authorize the 100 Cars for Good application, if it hasn’t already been authorized, and as soon as this box closes, another box will pop up confirming the vote.

100 Cars for Good profiles five finalists for 100 days at Meta House’s day is July 4th. Individual members of the public are able to vote for the nonprofit they think can do the most good with a new vehicle. The nonprofit with the most votes at the end of each day will win one of six Toyota models. Runners-up will each receive a $1,000 cash grant from Toyota.

“We need all Wisconsinites to get behind this effort and vote on July 4th,” said Dr. Francine Feinberg, Meta House executive director. “A new vehicle would be instrumental in allowing us to continue to provide transportation services to our clients and their children. We’re grateful for this incredible opportunity to support our mission.”

Meta House volunteers are supporting the effort with a concentrated campaign, encouraging friends, neighbors and family members to vote on July 4th. In the organization’s home Riverwest community Meta House will participate in the July 4th parade and picnic at Gordon Park, where a voting reminder station will help people vote.

Dr. Feinberg emphasized that the voting process can be completed in a matter of seconds and should be a special part of the Wisconsin July 4th celebrations of parades, picnics and fireworks. “We want to seize the occasion and make Independence Day a date that will help women free themselves from addictions. Toyota and the cooperation of voters throughout the state can help make it happen,” Feinberg said.

“At Toyota, we appreciate what a significant impact a new car can have for nonprofits nationwide,” noted Michael Rouse, vice president of philanthropy for Toyota Motor Sales, U.S.A. “Toyota has donated more than half a billion dollars to nonprofits across the U.S. over the past 20 years, and 100 Cars for Good allows us to expand that commitment to local communities in important new ways. The 500 finalists are an extraordinary group, and we look forward to the public learning more about them.”

100 Cars for Good is the first initiative to directly engage the public to determine how Toyota’s philanthropic donations are awarded.

For more information on Meta House and its efforts to win one of Toyota’s 100 Cars for Good, like them on Facebook or follow them on Twitter (@MetaHouse) to stay updated. For complete information on 100 Cars for Good and profiles of all 500 finalists, please visit

About Meta House

Meta House helps women struggling with drug and alcohol addiction reclaim their lives and rebuild their families. Its model program meets the unique needs of women and their children, ending the generational cycle of substance abuse. Meta House was established in 1963 as a seven-bed residential treatment center. Today the organization provides 24-hour housing, care and treatment for women and their children, as well as outpatient treatment services for women able to remain in their own homes while attending day treatment, or intensive outpatient treatment. Its administrative offices and outpatient services are based at 2625 N. Weil St., Milwaukee. For more information about Meta House, visit

About Toyota

Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants in eight states. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design facilities. Toyota’s annual purchasing of parts, materials, goods and services from U.S. suppliers totals more than $23 billion.

About Toyota Financial Services (TFS)

TFS is the finance and insurance brand for Toyota and Lexus in the U.S., offering retail auto financing and leasing through Toyota Motor Credit Corporation (TMCC) and Toyota Lease Trust and extended service contracts and other payment protection products through Toyota Motor Insurance Services (TMIS). TFS employs 3,300 associates nationwide, and has managed assets totaling more than $91 billion. It is part of a worldwide network of comprehensive financial services offered by Toyota Financial Services Corporation, a wholly-owned subsidiary of Toyota Motor Corporation.









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