Strategic partner agencies gather influencers to discuss relevant topics to the urban community
(BLACK PR WIRE) NEW YORK–(BUSINESS WIRE)–MSLGROUP, Publicis Groupe’s flagship specialty communications, PR and events network, and its strategic diversity partner Egami Consulting Group have announced the launch of their Urban Influencer 360 Panel series. Launching the first session on November 16, the “Community” panel will focus on philanthropy in the urban community and how brands may engage urban consumers by effecting change through impactful cause and community marketing campaigns.
“Like never before, the urban community is being recognized as a critical component for marketing success,” said Teneshia Warner, CEO of Egami Consulting Group. “This event draws upon the strength of MSLGROUP and Egami’s unique partnership to provide a ‘pulse-check’ on urban culture and prepare marketers with the insights needed to create impactful cause marketing campaigns.”
The first panel is comprised of key community influencers in the urban market including Jenay Alejandro, Multicultural Relations, Moet Hennessy; Dupe Ajayi, External Affairs Manager, Taproot Foundation; Sabrina Thompson, Co – Founder, WEEN; Ellen Haddigan, President, RUSH Philanthropic; Erik Darby, President, Broad Cause and Katie McCue, Senior Vice President, MSL New York.
The community installment of this series will address the significant link between the urban community and cause marketing and analyze what is required for companies and brands to build successful productive relationships with community partners that target urban audiences. From the findings of this panel discussion, MSLGROUP and Egami will co-author a whitepaper to further educate the marketing and communications communities.
“Through our partnership with Egami, MSLGROUP has gained a unique ability to understand the urban market better and engage in real-time dialogue through unbound media channels,” said Caryn Carmer, Senior Vice President and Consumer Practice Director, MSL New York. “Leveraging our partnership with Egami to co-sponsor this series will provide valuable insight to the marketing community and create new opportunities for our clients.”
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