The City of Milwaukee Health Department and the University of Wisconsin-Milwaukee Zilber School of Public Health, along with Serve Marketing and other community partners, launched Wednesday, May 9, Women 2 Women for Healthy Babies at United Way’s Women’s Leadership Luncheon held at the Hilton Milwaukee City Center, 509 W. Wisconsin Ave.
The project is a social marketing campaign developed to reinforce behaviors leading to healthier births. It features videos of diverse women sharing their common experiences as mothers, aunts, grandmothers and neighbors.
In Milwaukee, we face a critical challenge in improving babies’ chances of reaching their first birthdays, especially among the African American community where infant mortality is higher than that in some developing countries.
The event featured keynote speaker Dr. Magda Peck, Founding Dean of UW-Milwaukee’s Zilber School of Public Health and a recognized expert in child and maternal health. United Way will also present a report to the community on its Teen Pregnancy Prevention and Healthy Birth Initiatives