Mega-publisher Zondervan printed 1.9 million copies of the updated NIV Bible in this first run, up from the original 1.4 million.
“This laydown of the NIV update is bigger than we imagined,” said Chip Brown, senior vice president of Bibles for Zondervan, to The Christian Post. “A couple of retailers came in a little higher after seeing the marketing and products.”
This spring and summer, the company is releasing 33 titles and 177 product SKUs featuring the updated NIV text. A second batch of 188 SKUs, including the updated edition of the NIV Study Bible, will join the new line this fall.
The updated NIV Bible is being promoted as the first update to the NIV in 25 years. In reality, the 2005 TNIV was the first attempt to update the 1984 NIV but fallout from the evangelical community over its overt “gender inclusive” language led to its demise in 2009.
With the updated NIV Bible now in print form, it is expected that more evangelical scholars and pastors will fully weigh in on the revised translation in the coming weeks.
The Council on Biblical Manhood and Womanhood, one of the leading critics of the TNIV, promised a full review of the updated NIV after it goes to print. In November, when online text of the updated NIV became available, the group released a statement saying it could not recommend the new NIV Bible because of “over 3,600 gender-related problems” that were previously in its critique of the TNIV.
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