Ten years, hundreds of failures, and a handful of successes. That’s the story of my life.
I started building businesses my freshman year of college. I started out re-selling wholesale products on eBay. Then I graduated to eCommerce sites. Then I built a consultancy and most recently I’ve started a publishing company. When I look at some of my biggest successes I’ve been able to narrow down the root cause to one simple secret. This secret is something you already know but probably never fully understood or applied.
Constant contact. That’s the secret.
When you’re building a business and you’ve developed a product or service that’s truly remarkable and provides value to others, the secret to success is constant contact. I realized this after thinking about my success in business, the success of others and a motivational mind-game a manager used to play on my co-workers and I. This was a telemarketing job. It was awful, but it taught me how to sell to complete strangers by instantly establishing value. Everyday at 4:00 my manager would say, “Let’s drive it home ladies and gentleman. Business is a contact sport.” He was referring to the process of constant contact. Once one prospect said no, I would quickly move on to the next. Based on the law of averages I eventually figured out approximately how many calls I had to make to yield “X” amount of sales and it never failed.
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