by Laura Skufca –AARP
This AARP survey examined how important brain health is to 40+ adults and activities they may be engaging in to maintain or improve their brain health. It also looked at whether knowledge and education would lead to behavior change as well as situations that influence behavior. Lastly, this survey sought to understand what type of information adults were interested in receiving when it comes to brain health.
Key findings Include:
Virtually all adults believe it is important to maintain or improve brain health; however, many are not currently engaging in activities that promote brain health.
- Three-quarters of adults age 40+ are concerned about their brain health declining in the future.
- While most adults have not noticed a change in their mental capacities, about one-third say their ability to remember things has decreased over the last five years. This figure rises to 45% among seniors (age 65+).
- A wide variety of activities are seen as important to brain health (e.g., sleep, diet, exercise, managing stress, reading, challenging the brain, etc.). However, when asked what activity is most important, the most commonly reported response is challenging the mind with games and puzzles.
- The most influential situations that would encourage engagement in brain healthy activities are things that happen to them personally (e.g., experiencing a major illness).
The survey was conducted for AARP by GFK. Interviews were conducted online September 18-28, 2015 among a nationally representative sample of 1,563 adults’ age 40+. Additional interviews were conducted with 388 African Americans, 362 Hispanics, and 308 Asians. The data is weighted by age, gender, race/ethnicity, employment status, and income. For more information, contact Laura Skufca at [email protected].
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world’s largest circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.
FOR IMMEDIATE RELEASE:
April 21, 2015
We have all seen the photo of First Lady Michelle Obama holding up her American Association of Retired Persons (AARP) card as she prepared to celebrate her 50th birthday recently. Like it or not, that card is somewhat of a 'rites of passage' into senior-hood (or at least the 50+ club) and, if you live long enough, you too will receive one. A late night comedian once said that AARP can find you when no one else can and it’s true; there's no escaping the inevitable—aging. That said, most of us will agree that growing older is better than the alternative.
It is in that spirit that the Milwaukee Community Journal is embracing, celebrating and putting seniors front and center. There is, indeed, an aging or ‘graying’ of America. Baby boomers, or the 75 million Americans born between 1946 and 1964, are getting older, with the first wave of boomers turning 65 in 2011, according to the U.S. Census Bureau. Moreover, by 2060, one in every five U.S. citizens will be 65 and older. To that end, over the course of the next year the MCJ will devote a weekly column to individuals 50 and over and issues they face—written by a senior!
We will explore a myriad of topics of interest to this population, starting with heart health and delving into subjects such as coping with grief and loss, travel, finances, downsizing homes, grandparents raising grandchildren, caring for aging parents and dating, to name a few. We hope that throughout the coming year you will share your ideas and thoughts with us as we attempt to enlighten, educate and entertain some of this newspaper's most loyal readers. --Kathy Gaillard
by C. Daniel Baker – blackenterprise.com
Join the nation’s premier small business expert Melinda Emerson, also known as SmallBiz Lady, as she educates our audience on crowdfunding and hiring a lawyer or accountant for your small business in the Black Enterprise Small Business University (SBU) sponsored by AARP.
The SBU program is designed to help small business owners and entrepreneurs network and learn new methods to grow their business.
“One of the first professionals you will need to hire for your small business is a good accountant. There are three levels of accounting experts you can hire to help you: a bookkeeper, an accountant and a certified public accountant or (CPA). The main differences between these providers is their hourly rates and their level of expertise.”
Join Melinda on SBU as she explains the steps factors to look for when picking an accountant.
AARP, one of the world’s largest member organizations with more than 37 million members and Black Enterprise, the leading small business resource for African Americans, announced today the launch of the Black Enterprise Small Business University. The four-week, online video course will offer expert advice to entrepreneurs looking to start and grow profitable small businesses.
Pre-registration for the Black Enterprise Small Business University began on Monday, September 23 athttp://www.blackenterprise.com/sbu.
Kicking off on Monday, October 7 with “Crowdfunding and the Future of Small Business,” Small Business University, sponsored by AARP, aims to assist entrepreneurs in three different stages of business development: the aspiring start-up, the part-time entrepreneur, and those with an already established enterprise.
“Many Americans dream of owning their own business, sometimes as a second or third career, and using their creative talents to do productive work that also helps them gain economic stability,” said Edna Kane-Williams, AARP Vice President, Multicultural Markets and Engagement. “AARP looks forwards to collaborating with Black Enterprise to provide valuable resources and information that will help strengthen small businesses and encourage more entrepreneurs to reimagine their careers.”
The Black Enterprise Small Business University will consist of three original video tutorials per week featuring a team of rotating business, marketing, branding and technology all-stars including ‘SmallBizLady’ Melinda Emerson; Vanguarde Consulting Group CEO Derrick Webster; Ramon Ray, Regional Development Director for InfusionSoft and Editor of Smallbiztechnology.com; and Alfred Edmond Jr., SVP/Multimedia Editor at Large of Black Enterprise.
In addition, Small Business University experts and the Black Enterprise editorial team will be available via Twitter chats to connect directly with participants, answer questions and provide additional resources.
“Over the past five years, Small Business University has become one of our most popular multimedia offerings at BlackEnterprise.com,” says Edmond, who produced the first series of Black Enterprise SBU videos in 2009 as Editor-in-Chief of BlackEnterprise.com. “Partnering with AARP to help new and aspiring entrepreneurs, including those who are pursuing business ownership as a new chapter of their work lives after a career of working for employers other than themselves, is a major opportunity for us to promote both entrepreneurial and financial success.”
The week-by-week schedule for the Black Enterprise Small Business University sponsored by AARP is as follows:
Melinda Emerson, acclaimed author, speaker, Small Business Coach (SucceedAsYourOwnBoss.com) and CEO of Quintessence Multimedia will discuss aspects of opening a business and what many would call the most important: finding a lawyer, choosing an accountant and finding alternate sources of funding.
Monday, October 7: Crowdfunding and the Future of Small Business
Tuesday, October 8: What to Look for When Hiring a Lawyer
Wednesday, October 9: Picking an Accountant That’s Right for Your Business.
Derrick Webster, President and CEO of Vanguarde Consulting Group, will discuss competitors in the marketplace and how to establish competitive pricing for a product or service. This session will also explore the best online networks for promoting a small business.
Monday, October 14: How to Properly Assess and Compete With Your Competition
Tuesday, October 15: How to Determine Your Price point and Market Value
Wednesday, October 16: How to Decide What Online Networks are Best for Your Business
Ramon Ray, Regional Development Director for InfusionSoft and Editor and Technology Evangelist ofSmallbiztechnology.com, will provide tips on how businesses can effectively interact with their customers online and how businesses can develop a web presence that’s attractive and easy to navigate.
Monday, October 21: From Start to Finish: Your First Website
Tuesday, October 22: How to Get Your Email Marketing Noticed
Wednesday, October 23: The ABCs of Customer Relationships
Alfred Edmond Jr., SVP/Multimedia Editor-at-Large of Black Enterprise, will discuss how to manage cash accounts and the positive and negative impact that social media can have on a business.
Monday, October 28: Cash flow Management: Keeping an Eye on Your Bottom Line
Tuesday, October 29: Creating and Maintaining a Social Media Presence for Your Business
Wednesday, October 30: Social Media Dos and Don’ts for Your Business