CONTENT AS A BRANDING TOOL: WHY IT’S NOT JUST FOR THE BIG GUYS

January 22, 2014   // 0 Comments

Photo Credit: Katherine Welles / Shutterstock.com     By: Outbrain (Published on 11.19.2013) In recent years, big brands like Oreo and Coca-Cola have utilized content as a branding tool to reaffirm their positions in the hearts and minds of consumers around the world. Content serves as a powerful tool that helps tell their story and generate awareness without giving consumers a hard s...

Continue reading

    7ads6x98y