Black churches played vital role in ‘Butler’ Box Office bonanza

August 27, 2013   // 0 Comments

EURweb – The Weinstein Co. [TWC] appealed heavily to the black faith-based community in promoting “Lee Daniels’ The Butler,” according to the Hollywood Reporter. …A strategy that appears to be paying off. Over the weekend, Lee Daniels‘ historical drama debuted to a stellar $25 million, easily winning the crowded box office race and exceeding Hollywood’s expectations. The $30 million-budgeted movi...

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