Tony Burroughs, an internationally known genealogist (at podium) was one of three genealogy experts to lead a conference on how to research personal family history at the Wisconsin Black Historical Society, 2620 W. Center St.Burroughs is an internationally known genealogist who taught genealogy at Chicago State University for 15 years. The conference was called “History Begins With You,” and provided participants the necessary tools to help them on their genealogy journey. The other presenters were Deborah A. Abott, Ph.D of the Institute of Genealogy and Historical Research at Sanford University in Birmingham Ala.; and Richard L. Pifer, Ph.D, director of Reference and public Services for the Library-Archives Division of the Wisconsin Historical Society. (Photo by Yvonne Kemp)
by C. Daniel Baker, Black Enterprise
When Small Business Saturday (SBS) was introduced by American Express in 2010, it was an immediate success. With each year, the number of shoppers and businesses taking part grows. Experts predict as many as 100 million Americans will shop this year at small and local businesses on Saturday November 24. With so many small businesses taking part in SBS, how can your business attract customers and not stand out among the thousands of other small businesses taking part?
Social media is a great way for your business to let potential customers know not only that your business is taking part in SBS, but also what deals or specials you’ll be running. Using the #SmallBizSat hashtag is a great way to get your information to come up when users search for SBS. You’ll want your tweets to range from a general “We’re participating in SBS” to a more focused description of the specific words your customers would use, not marketing jargon. The same technique applies to Facebook, Tumblr and other social media sites. Make sure to update your page or header with the relevant information regarding your company. If you don’t clearly state that your company is a small business, customers will have no way of knowing and supporting you.
Having a mobile presence is more important than ever. Customers rely on their Smartphone’s and studies show that a company that doesn’t have a mobile site will lose potential sales. It’s important that a business make sure their mobile site or page is up to date along with Yelp and Foursquare pages. Pages should be light and load fast, without users having to scroll or zoom too much to access content and product information.
Most businesses have several social media accounts, such as Facebook, Twitter, Google+, email newsletters, etc. Rather than posting the same message on each account, owners should take time and customize a message (even personalizing it if possible) and provide informational tips alongside your SBS specials. Engaging the customer in an organic conversation will encourage them to shop with you, as opposed to a cold promo blast that is simply pushing a product at them.
If your business has a physical presence, hosting a small event can boost foot traffic and sales. A simple, free gift or service such as a cup of coffee, a gift certificate, wine tasting, or free cookies can be the difference between the customer shopping with you or the next business for the same product. If possible, meet and greet your customer, so they can see the person behind the business. Engage your shoppers and follow up after the event so you can keep the conversation going through email or social media after the holidays.
Event connecting parents with experts is the only one like it in Wisconsin
The 10th annual Foro Latino event, the only one of its kind in the state, will offer Spanish-speaking parents/guardians of students with disabilities the chance to attend workshops and connect with experts in the field.
Foro Latino is set for Friday, November 9, from 4:30 p.m. to 8:30 p.m.
at Milwaukee Public Schools’ South Division High School, 1515 W. Lapham
The event is sponsored by MPS, Alianza Latino Aplicando Soluciones,
Disability Rights Wisconsin, Southeast Regional Center/Children and Youth
With Special Health Care Needs, the Wisconsin Association for Bilingual
Education (WIABE) and the Wisconsin Department of Public Instruction (DPI).
“We’re proud to be a partner in the effort to connect our Spanish-speaking
parents to critical information, experts and services,” MPS Superintendent
Gregory Thornton said. Dr. Thornton is set to welcome guests at the event.
– Academic and Behavioral Supports Available to Children through MPS’ PBIS
(Positive Behavioral Interventions and Supports)
– Attention Deficit Disorder With and Without Hyperactivity
– Creating a Vision Towards a Successful Transition
– The Impact of Technology and How it Affects Brain Development
– Individualized Education Programs (IEPs) for Students with Autism
– Introduction to Special Education
– Introduction to Bilingual/Speech/Language Services in MPS
– Milwaukee County Information Panel: Birth to 3 Program, CLTS Waivers,
Family Support Program, Transition/Adult Services
– Play, Creativity and Learning
Milwaukee Public Schools is Wisconsin’s largest school district, serving
nearly 80,000 students in more than 160 schools across the city. U.S. News
and World Report named MPS’ Rufus King International School and Ronald
Wilson Reagan College Preparatory High School the two best high schools in
the state and among the 200 best in the country in 2012. In the past year,
Milwaukee Public Schools posted a growing graduation rate 17 points higher
than the rate for 2000.
INDIANAPOLIS – Temperatures are already dipping in colder climates, and weather experts are warning consumers everywhere to brace for a colder winter than last year.
That means you’ll be paying more to heat your house this winter – and even more if you haven’t sealed it up and/or taken other energy efficiency measures.
If you think energy efficiency steps aren’t that big a deal, the founder of Angie’s List says you should think again.
“The average heating and cooling system accounts for about 54 percent of the average home’s total energy costs,” says Angie Hicks. “Even small things can add up to big heating bill savings – and many of them are jobs you can do yourself.”
Angie’s List, a national resource for consumer reviews on local service experts, including HVAC companies, went to highly rated heating experts to compile 6 ways to save on your heating bill:
- All systems go? Check your furnace filters each month and replace if necessary. A clean filter distributes heat better and cuts your energy costs. Plus, it’s an inexpensive and easy task you can do yourself. An annual furnace checkup from a reputable heating system expert will help detect and fix small problems before they result in a system failure.
- Block and tackle: Is your couch or a bookcase blocking a baseboard radiator? Take a look to be sure you have good airflow around registers and radiators to increase energy efficiency.
- Drafting good for auto racing; not so much for homes: As much as 20 percent of the air moving through the average home’s duct system is lost to leaks and poor connections. Sealing up leaks with caulk, spray foam and/or weather stripping will stop that. Check doors and windows, too and caulk, seal and weather-strip any drafts.
- Solar power: The sun offers free energy that you can tap even without solar panels. Keep your blinds up and the curtains open on a sunny winter day to absorb heat. Close them up at night to keep the heat inside.
- Through the roof: Heat rises, which means if you don’t have enough insulation on the ceiling and in the attic, your heat is literally going through the roof. If you can see the floor joists in your attic, you probably don’t have enough insulation. Be sure to get the right R-value for your area.
- Programmed to save: Use a programmable thermostat to easily adjust the temperature while you’re away or sleeping and save up to 30 percent on your bill, according to Energy Star.
Los Angeles — Chosen By God: The Great Pharaohs of the 25th Dynasty sets out to reinstate the powerful black leaders of the Old Testament to Biblical history, scholarship and cultural discourse. This groundbreaking documentary, based on archeological evidence and historical authentication, tells the story of Egypt’s dynamic black Pharaohs. Although an integral part of the Biblical Books of Isaiah and 2 Kings, these figures remain among the most under-celebrated examples of African heroism and hope.
Why has the story been downplayed for so long? That’s the question historians, ministers, and archeological and anthropological experts explore in the 90-minute DVD.
Looking closely at the facts and fiction surrounding ancient Egypt circa 700 BC and its greatest Nubian/Kushite Pharaoh, who saved the Hebrews and the Hebrew religion, as well as the greatest Nubian/Kushite Queen of the Nile, these authorities reveal what the film claims is the “greatest story never told.” For minority cultures, which for centuries have sought to discover a complete history of their leaders, Chosen By God unearths a legacy of achievement.
Chosen By God, written by Lamont Roberts and directed by Mike Criscione, was funded by Reel Image Inc. (RII), a California nonprofit that supports independent filmmakers who foster an appreciation of cultural diversity by depicting images of positive role models and realistic portrayals of women and minorities. The documentary’s producers Mike Criscione, Carl E. Dickerson and Lamont Roberts brought together a talented production and acting crew to create a film for a wide range of audiences, including scholars or aficionados of Biblical history, black heritage, ancient dynasties, religion and Egyptology.
In making Chosen By God, the filmmakers produced an invaluable tool for understanding the history of black leaders prior to the Mayflower, but another key impetus for making the film was to inspire black youth to achieve personally and professionally, and to educate greater society on minority leadership and their contributions to the evolution of civilization.
Along with the DVD, authentic replicas of the only Pharaoh to defend Hezekiah and the Hebrew people against their enemies are available for purchase through the film’s official website,http://www.chosenbygodthemovie.com.
Official Trailer on YouTube:http://youtu.be/2o4sFaMDnJI