As middle class grows, global brands hit Nigeria

March 11, 2013   // 0 Comments

Associated Press - In this photo taken, Wednesday, Jan. 23, 2013 workers prepare hamburgers at Johnny Rockets restaurant in Lagos, Nigeria. As Nigeria’s middle class grows along with the appetite for foreign brands in Africa’s most populous nation, more foreign restaurants and lifestyle companies are entering the country. And the draw on Nigerians’ new discretionary spending has also put new exp...

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