Report Says Brands Have to Win Back Black Consumers
Special to the Trice Edney News Wire from Target Market News
(TriceEdneyWire.com) — Now may be the most opportune time ever for businesses to increase their share of the African-American market, according to a new report, “The Buying Power of Black America.” With the nation slowly recovering from recession, black consumers represent the margin of profitability in most consumer-product categories.
“What the recession did to Black America’s buying habits is to give them a reason to re-evaluate how they spent the billions of dollars they earned collectively,” said Ken Smikle, president of Target Market News and editor of the report. “Before tight economic times, companies felt they could afford to take their loyalty — especially to top brands — for granted. That changed during the downturn. Price was a bigger factor driving purchasing decisions. Now brands have to earn the loyalty of Black consumers all over again. Black consumers are asking brands, ‘what have you done for me lately?’ “
For the past 17 years, Target Market News has published the only report that breaks down in dollars the impact of the black consumer market. Now approaching a trillion dollars in spending, the earned income of Black America is already the 16th-largest market in the world, and is on the verge of surpassing the gross national income of Mexico.
This 105-page report breaks down how much of black consumers’ $836 billion in income was spent during 2011 on clothing, entertainment, food, beverages, toys, consumer technology, cosmetics, autos, travel and dozens of other categories.
— Grassroots group kicks off National Nutrition Month with screening of
award-winning film “Soul Food Junkies” —
New York, NY (BlackNews.com) — MomsRising.org answered First Lady
Michelle Obama’s call for parents to get involved in the fight against
childhood obesity. The grassroots organization kicked off National
Nutrition Month with a “Food Power” conference and film screening to
promote healthy eating habits and urge participants to support the U.S.
Department of Agriculture’s (USDA) recently released guidelines on school
A video welcome from the First Lady motivated moms, dads, bloggers, and
community activists gathered in Brooklyn, NY. “I’m so thrilled to have
MomsRising.org and all of your grassroots muscle and passion working right
by our side because as we’ve seen again and again through ‘Let’s Move,’
people like you play a vitally important role in helping our kids eat
healthier and get the physical activity they need,” Obama said. “If you
all are not leading the way in your community then who will?”
African American children suffer disproportionately from obesity. A 2010
Centers for Disease Control and Prevention report revealed that African
American women were 70% more likely to be obese than Non-Hispanic White
women and African American girls were 80% more likely to be overweight
than Non-Hispanic White girls. This crisis prompted MomsRising.org, an
online and on-the-ground grassroots organization with more than 1.1
million members, to team up with filmmaker Byron Hurt to screen his award
winning documentary “Soul Food Junkies” at the “Food Power” gatherings.
“We’re very excited to be working on the same path that Mrs. Obama and
Byron Hurt are to improve children’s health,” said MomsRising.org
executive director, Kristin Rowe-Finkbeiner. “Childhood obesity has
reached epidemic proportions in the U.S. and we all need to work together
to reverse this dangerous and deadly trend.”
“Soul Food Junkies” (www.itvs.org/films/soul-food-junkies) offers a
sometimes humorous exploration of the Black community’s affinity for foods
like fried chicken, fat-flavored collard greens, and fried pork chops,
despite the fact that these foods increase risks for diabetes, high blood
pressure, stokes, heart disease and obesity. Inspired by the premature
death of his father, Hurt traces the origins of soul food back to slavery
and encourages healthier approaches to soul food preparation. The film
features appearances from activist/comedian, Dick Gregory; poet, Sonia
Sanchez; writer, Michaela Angela Davis; and commentator Marc Lamont Hill.
In addition to the film screening, several parents shared personal stories
about their battle to get their families to eat healthier meals. A panel
of experts discussed practical ways to defeat the epidemic of childhood
obesity. As MomsRising.org is focused on taking action, the break-out
sessions provided attendees with a choice of three campaigns to sign-on
to: How to get junk food out of school, how to stop junk food marketing to
children, and breastfeeding, health care and preventing childhood obesity.
MomsRising.org campaign director, Monifa Bandele, speaks to media to
promote healthier school meals during the MomsRising.org “Food Power”
conference in NY.
“Each of our workshops focused on action and provided participants with
the tools to get engaged,” said Monifa Bandele, campaign manager,
MomsRising.org. “The attendees left the ‘Food Power’ conference with
marching orders to heed First Lady Michelle Obama’s call for the community
Speakers at the Brooklyn launch event included Karen Showalter,
MomsRising.org; Dr. Aletha Maybank, NYC Dept. of Public Health; dream
hampton, MomsRising.org; Migdalia Rivera, LatinaOnAMission.com; Tanya
Fields, Brown Girl Swagger; Lorraine Gonzalez, Children’s Defense Fund;
Jessica Donze Black, Kids Safe and Healthful Foods; and Joy Spencer,
Center for Digital Democracy, among others.
MomsRising.org is challenging childhood obesity through improving school
meals. The issue of nutrition and the role of schools foods in
contributing to childhood obesity are gaining currency. The USDA recently
opened up a 60-day comment period on its updated national nutrition
standards for foods and beverages sold through vending machines and a la
The recent “Food Power” conference is just one of many planned events
around the country as MomsRising.org gathers support and gains awareness
for its cause. The next event – a film screening and panel discussion –
will take place in Detroit, MI at the Fellowship Chapel on Thursday, March
21, 2013 from 5:30 p.m. to 8:00.The free event is open to the public.
MomsRising.org is an online and on-the-ground grassroots organization of
more than a million people who are working to achieve economic security
for all families in the United States. MomsRising is working for paid
family leave, flexible work options, affordable childcare, and for an end
to the wage and hiring discrimination that penalizes so many others.
MomsRising also advocates for health care for all, toxic-free
environments, and breastfeeding rights so that all children can have a
healthy start. Established in 2006, MomsRising and its members are
organizing and speaking out to improve public policy and to change the
national dialogue on issues that are critically important to America’s
families. In 2012, Forbes.com named MomsRising’s web site as one of the
Top 100 Websites For Women for the third year in a row. In 2013, Working
Mother magazine included MomsRising on its “Best of the Net” list.
Hoboken, NJ (March 2013)—As all parents know, preschoolers are more excited about incorporating some “big kid” habits into their lives than they are about others. Specifically, a lot of resistance tends to happen in the realms of routine and hygiene. If you haven’t experienced whining, tears, or an all-out meltdown associated with bathtime, teeth brushing, or bedtime, for instance, you might want to double-check that your preschooler isn’t actually a robot!
All kidding aside, helping youngsters develop helpful and healthy habits can often seem like an uphill battle for parents. But before you throw in the towel and decide that hair brushing just isn’t worth the shrill protests that accompany it, For Dummies® suggests that you try one more strategy: letting your child play games on your iPad. Yes, you read that right!
“Believe it or not, there are numerous iPad apps that are designed to help kids build important routines into their daily lives,” says Jinny Gudmundsen, author of iPad Apps For Kids For Dummies® (Wiley, 2013, ISBN: 978-1-1184-3307-2, $19.99). “It’s a win-win situation: Your preschooler has tons of fun playing with Mom’s or Dad’s iPad, and you get more pint-sized buy-in when it comes to important daily habits.”
Gudmundsen, who is the respected USA TODAY Kid-Tech columnist, has made it her mission to provide a reliable iPad resource for parents. She has personally taken a multitude of kid-friendly apps on a test run, and in iPad Apps For Kids For Dummies® she breaks them all down. Whether you’re searching for apps that will appeal to a dinosaur lover, have strong girl role models, or will keep the whole family entertained on the road, you’ll find them all—and more—in this volume.
“Especially if your child is preschool aged, it may not have occurred to you to put your expensive iPad in little hands,” Gudmundsen acknowledges. “But the truth is, as long as you can provide a little supervision, there are plenty of inexpensive iPad apps that youngsters will find entertaining and educational, and that will make your job as a parent a little bit easier.”
Here, Gudmundsen shares four apps that will help your preschooler learn about and build routines.
Bo’s Bedtime Story ($1.99 US/$1.99 CAN/£1.49 UK, Ages 3–5, Heppi). In this wonderful app, Bo is a little giraffe that needs help going to bed. Through ten different scenes, kids learn Bo’s bedtime routine and, in the process, practice early learning skills like sorting, color recognition, matching, counting, listening, and fine motor control. Over the course of the game, players help Bo sort and put away his toys, place his dirty clothes in the hamper and his boots on the shelf, take a bath, brush his teeth, and get into bed. These tasks are often infused with charming whimsy that preschoolers love. For instance, when it’s time for bed they can catch letters falling off the ceiling so that Bo can read a bedtime story, and count kisses so he can fall asleep.
“Bo is adorable and makes a good role model for how to follow a bedtime routine,” Gudmundsen comments. “I especially like that this app looks for little ways to reinforce learning, including identifying Bo’s body parts as kids wipe off the water droplets following his bath. If your preschooler falls in love with Bo and wants to start copying his routines, be aware that Bo also stars in another app about dinnertime routines called Bo’s Dinnertime, which is equally fun, endearing, and educational.”
The Going to Bed Book ($3.99 US/$3.99 CAN/£2.49 UK, Ages 2–4, Loud Crow Interactive Inc.). In an engaging storyline, kids meet ten animals that live together on a boat. They are just starting to get ready for bed, beginning with taking a bath—all together in the tub. Kids help them by turning on the water and popping bubbles that appear. Next, the animals need to hang up their towels, but when your toddler tries to help, he (hilariously!) hangs up the elephant and the lion too. The routine continues with putting on pajamas, brushing teeth, exercising, heading off to bed, and then turning out the lights.
“Your child can make something silly happen during each of these steps, including turning on the hot water to steam up the screen during tooth brushing (so you have to wipe it off) and pulling down a cord to turn off the light, only to discover that the pig is dangling from the cord,” describes Gudmundsen. “And don’t miss filling the night sky with stars on the last page—just tap the dark-blue sky. You can choose to read this story yourself or listen to the droll narrator, accompanied by gentle piano music. This app is a relaxing, humorous read for the end of the day.”
Dr. Panda’s Hospital—Doctor Game for Kids ($1.99 US/$1.99 CAN/£1.49 UK, Ages 3–6, TribePlay). If your child likes to “doctor” stuffed animals, dolls, and—of course—you, then this is a cute app to download. It’s also helpful to play before your child’s next doctor’s appointment. Kids join Dr. Panda in his hospital and are tasked with healing eight adorable but sick animals that need treatment for stomachaches, eye and ear infections, broken bones, problems in the mouth, and bumps on the skin. From within the hospital waiting room, players select an animal to help. The scene then changes to a hospital bed where the patient awaits. Kids can make the animal’s bed linens look like a red roadster, a princess bed, or a bed of daisies, and “treatments” involve interactive games, such as putting drops in a bear’s eyes until they turn from red to white.
“What’s fun about this game is that the ailments of the animals vary,” Gudmundsen explains. “The first time you see the monkey, he might have broken ribs; but the next time he visits you, he’s got chicken pox. Kids get to perform some realistic actions, such as pumping up the blood pressure sleeve or delivering a shot (and putting on a Band-Aid, of course!). Some minigames aren’t realistic, though, and are just for fun. Because this app puts kids in control, it might help them become more comfortable with what happens when they go to the doctor’s office themselves.”
Pepi Bath ($1.99 US/$1.99 CAN/£1.49 UK, Ages 3–6, Pepi Play). Teaching preschoolers about hygiene isn’t always easy, but it is a must. If you’re encountering resistance from your child, this app can help. Kids start by deciding whether they want to play with a boy or girl Pepi, both of whom are adorable. Then, with their chosen Pepi, they’ll explore four different hygiene tasks: brushing teeth, going to the toilet, taking a bath, and washing clothes. At each location, kids play by handing Pepi items or helping her do things like brushing her teeth, which involves rubbing the toothbrush back and forth until Pepi’s teeth shine. There are lots of helpful “spin-off” hygiene tasks, too; for example, while at the sink helping Pepi brush her teeth, you can also help her wash her hands, comb her flyaway hair, and cut her nails using nail scissors.
“On the surface, these tasks may sound rather boring, but because Pepi is so expressive and responds to the player’s every action, the game is actually very engaging,” Gudmundsen shares. “For instance, she wrinkles her nose when you spray air freshener and contorts her face when trying to go potty. Pepi is both silly and serious, and always polite and appreciative. Her routines might not completely mesh with what you’re teaching your child, but that’s okay because the point of the app is to show your kids that other children also have routines. Best of all, you may find that your child wants to clean up and copy Pepi.”
“Don’t be surprised if some of these apps become favorite activities in your house,” Gudmundsen concludes. “Your preschooler will be having so much fun interacting with his new iPad ‘friends’ that he won’t even notice how much he is learning about big kid routines!”
Discover a new and beautiful you from the inside out.
by Yvelette Stines, Heart & Soul
No matter how many beauty products you may use, your eating habits play a major role in the structure of your hair, skin and nails.
“Beauty comes from within and what you eat will enhance your appearance,” says Nwenna Kai, raw food expert and author of “The Raw Food Goddess” (www.nwennakai.com).
Other experts agree that what you put in your body will show on the outside.
“If you are eating a lot of fast foods, you may have skin issues due to the high amounts of fat, sugar and oils that these foods contain,” adds Afya Ibomu, a certified holistic nutritionist. “If you eat a lot of vegetables, you probably have glistening eyes and great skin because of the health-benefiting nutrients they contain.”
But not all foods are created equal when it comes to beauty. There are some foods that will radically enhance your look. These great foods, Kai says, contain beauty minerals and nutrients such as silicon, iron, magnesium, protein and zinc.
1. Hemp seeds – “Hemp seeds are full of protein and essential fats,” Kai says. These nutrients are wonderful for the hair and scalp. Hemp is also known to develop keratin in the hair.
2. Blue-green algae – “Blue-green algae is full of protein, vitamin B12, iron, beta-carotene, chlorophyll and amino acids,” Kai says. “This algae is also known to stimulate hair growth because of the fact that blue-green algae increases oxygen in the bloodstream.”
3. Quinoa – This grain is infused with protein. Quinoa has all of the essential amino acids as well as a high content of iron and calcium, magnesium, copper and fiber. “Since our hair is essentially made of protein, it is important to incorporate sufficient amounts of plant-based protein ideal for your body and lifestyle,” Kai says.
4. Black garlic – With roots in Korea, black garlic is “put through a month-long process of fermentation, which gives it its distinctive color,” Ibomu says. Known to have twice the anti-aging antioxidant of white garlic, black garlic is known to “slow down the aging process by protecting our skin from free radicals,” Ibomu adds.
5. Turmeric – A popular staple in Indian cooking, “this anti-inflammatory root has been known to treat acne, (dark) age spots, and increase the time of wound healing,” Ibomu says. Turmeric can also help even skin tone and reduce wrinkles.
6. Jicama – Jicama is a root vegetable that looks like a mix between a turnip and a potato. Jicama is rich in vitamin C, Ibomu says, and will boost the production of collagen, a protein that improves the smoothness of your skin.
7. Sea moss – “Sea moss nourishes and balances the skin because of its high content of calcium, iron and folate,” Ibomu says. Sea moss is used around the globe in many hair and skin care products to help reduce cellulite, improve psoriasis and dandruff, and to detoxify and firm the skin.
8. Reishi mushrooms – With immune-boosting properties, reishi mushrooms have anti-fungal properties that protect nails from infection. “This ancient mushroom is known to boost your immunity and fight against the development of tumors,” Ibomu says.
9. Flaxseed – Flaxseed contains the essential fatty acids, omega-3 and omega-6 that help make your nails strong and shiny.
10. Chia seeds – This tiny power seed has omega fatty acids, calcium, antioxidants and protein. Ibomu says, “Chia will help both your overall health and support the health of your nails, hair and skin.”
Damon Young lists the aggravating online behaviors and trends that should have been left back in 2012
2013 marks the 15th full year that I’ve been “aware of” and engaged with the internet. In that time, I’ve detected many different types of consistent internet behavior, and I’m old enough to be annoyed by more than a few of them. As we enter the new year, here are 10 uber-annoying online habits, behaviors that I hope we can leave behind in 2013.
1. Leaving Comments to Say You Don’t Care About an Article: To the geniuses who feel that the best way to prove they don’t care about a subject is to click on an article about it, read the article, log in to leave a comment, and write, edit, and rewrite a 100 word long paragraph explaining exactly why they don’t care about the subject…we know you care.
2. Asking Social Media Instead of Asking Google: The folks who ask social media questions that could be answered by Google are the baby birds of the internet. It’s not enough to find food for them. They expect you to break it down, chew it, and spit it into their mouths.
3. Outrage Trolling: I’d believe you were really that “outraged” about that song that rapper made about light-skinned Black women if you weren’t just as “angry” yesterday about that article about hair you read on that blog yesterday or if you weren’t just as “furious” the day before that about that statement some politician made about grapefruit. And, I’d still be willing to give you the benefit of the doubt if this “anger” about subjects you really don’t give a damn about didn’t seem to provide you with so much joy.
4. Announcing that you’re “leaving” Facebook or Twitter or Linkedin or Tumblr or the Dungeons and Dragons Cheat Code Message Board or…:We get it: just leaving without an announcement won’t provide you the real reason for said announcement: to give yourself an opportunity to explain why you’re leaving when people inevitability ask you why you’re leaving. However, we don’t care. Goodbye!
5. Amateur “Twerk” Videos : Admittedly, these videos of very acrobatic young women with legions of time on their hands dancing in their kitchens were very, um, cool to look at when I was younger, but watching them now does nothing but prompt questions such as “Why does it look like you haven’t washed a dish since 2003?” and “Why is the cat sleeping on the bread?”
6. Internet Threats Spawned by Internet Beef: You’re sitting in a cubicle farm in an office building in Albany, New York. He’s in a moldy basement apartment located under a Starbucks in Austin, Texas. Why are you two threatening to smack each other the next time you see each other on the streets?
7. Hipsters Performing Genre-Switching Remakes of Hip-Hop Songs: It was kind of cute and cool the first time I saw those three White chicks sing an acoustic version of “Gin and Juice.” It was even still cute and cool the 21st time I saw something like that. But, after the 121st time, I think it’s safe to say that the thrill is gone. Irony schmirony. Get your LOLz elsewhere.
8. The Willie Lynch Letter: Stop quoting it every time a new reality show is debuted on Vh1 and repeat after me: The Willie Lynch letter is a hoax. The Willie Lynch letter is a hoax. The Willie Lynch letter is a hoax. The Willie Lynch letter is a hoax. The Willie Lynch letter is a hoax.
9. Referring to Yourself as “the Black ***fill in the blank***”: The most annoying part of this habit is that it always seems to be the same five or six White people whose names are dropped (ie: the Black Carrie Bradshaw, the Black Charlie Sheen, the Black Bill Gates, etc). I wouldn’t mind it as much if there were some Black Bea Arthurs, Black Bruce Springsteens or Black King Henry VIIIs thrown around as well. If you’re not gonna be creative, at least be creative.
10. Commenting on Articles You Haven’t Read: The granddaddy of them all, people crafting opinions and leaving passionate comments on articles after only skimming the title is perhaps the most annoying internet behavior of all. Nevermind the fact that the article may actually contain a compelling argument that could make you reconsider your opinion, the title said something you disagree (or agree) with, and you use this as an opportunity to remind everyone you skipped reading comprehension in high school. When writers and publications share stories via social media, they aren’t inviting you to a hearty discussion about what you ASSume the article is about…they want you to read it and then leave a comment. In that order, always and forever, amen.
by Charlotte Evans, BDO Staff Writer
New research shows that small everyday habits make a big difference in your ability to cultivate a healthier body and mind.
Here are some of the little things that healthy women do every single day…
They drink green tea. People who drink 4 or more cups of green tea a day are 44% less likely to be depressed than those who sip it less often. Its amino acid theanine may spur the release of the feel-good brain chemical serotonin.
They eat their fruits and veggies. Pack your plate with fresh fruit and veggies, in addition to fish and whole grains. Limit fried, sugary, or processed foods to occasional treats. Women who eat this way have lower odds of depression, an Australian study found.
They stay active. Exercise endorphins are potent mood lifters. A single session (as short as 20 minutes) can boost spirits for up to 12 hours.
They get enough iron. For best absorption, take your vitamin supplement with food and make sure it has 18 mg of iron if you’re premenopausal (up to 16% of women in this group are deficient). Female soldiers who took iron supplements scored better on mood tests than those on a placebo, a study found.
They write in a journal. Every night, write down three things that went well for you that day, no matter how minor. (In fact, 39% of people say catching up with family at night is the highlight of their day, according to a Coca-Cola Global Happiness Survey.) Be descriptive and note the role you played in making each happy moment happen. You’ll be increasingly mindful of how much control you have over the bright spots in your life.