It could be described as the most expensive basement party ever, and it included Anna Wintour, A$AP Rocky passing around blunts, the entire Kardashian family, Lamar Odom’s debut appearance after his hospitalization, Naomi Campbell and an exclusive Adidas collection. Yes, we’re talking about Yeezy Season 3 and we were there to watch it all go down — standing right behind Kanye West.
On Thursday, West debuted his eighth studio album, “The Life of Pablo,” before a frenetic crowd at Madison Square Garden and 20 million viewers watching a live stream.
Say what you want about West, but when he releases music, he has our undivided attention. The long-awaited debut of “TLOP” doubled as the launch of West’s third collaboration with Adidas, making for a mind-blowing marriage of music, fashion and celebrity.
Kanye was a DJ/God who guided us through the journey that was Yeezy Season 3:
Watching Kanye slip an aux cord into a laptop and play tunes from what he touted as the “greatest album of all time,” is definitely a surreal experience to say the least. Equally surreal is watching Kylie Jenner’s boyfriend Tyga subtly bop his head to the music while smoking one of the many blunts that was passed around. And only at YS3 would one overhear a harried MSG employee shout, “Lil’ Kim needs napkins or tissues … any kind!”
All of this is fitting since fame and celebrity were a major theme throughout the event and West’s newest album, which includes a track titled “Famous.” Despite all this, the show itself managed to feel extremely personal. Many of the the close to 1,200 models even shed tears as they stood in West’s designs, perhaps moved by the breathtaking grandiosity of the presentation that managed to relay a strange sense of intimacy.