LaDy in Red Resale shop located at 7219 W. North Avenue in Wauwatosa has a new owner! Shenika “Nikki” Burt and her husband Ricky Burt Jr. have taken over the store from founder LaDonna Telford. The Burts have a two year old daughter Kyric and are excited about their new “baby” LaDy in Red!
Telford opened the boutique in December of last year and nine months later she passes her baby on to Burt, as though she birthed the business for her. With the Wisconsin winters taking a toll, Telford and her family moved to Arizona for health reasons. Burt was LaDy in Red’s No. 1 customer; she truly loved and appreciated spending time shopping at the boutique. It seems that her consistent presence caused her to be in the right place, at the right time, for her right miracle, as Bishop RJ Burt of Greater New Birth Church teaches.
Burt, has a self-proclaimed “passion for fashion,” said she is excited about sharing her vision with others. She is committed to running the business just as Telford has, so customers will continue to find great brand name items at a fraction of the price. There will be new as well as gently used resale items, and she will also take items on consignment. You will find the same talent, expertise and caring commitment to making your personal shopping experience an enjoyable one.
Burt will also continue the program Telford started with the women of the Sojourner Truth House. Women are able to come in groups and have a private retail therapy session so to speak. They have the opportunity to shop, learn about what best works for their body type, and leave with a healthy dose of self-esteem.
Burt said her five year plan is to open a second location in the greater Milwaukee area, and of course Telford will open a store in Arizona.
The store is open Tuesday through Friday from 12:00pm to 6:00pm and on Saturdays from 10:00am to 5:00pm. Just as Telford did, Burt is closed Sundays for church and Mondays because that’s her shopping day.
Allegra Walls is a Marquette University graduate, freelance writer and executive director of Urban Fresh Inc., a non-profit in Milwaukee.