The Prospect Of Losing Financial Incentives Can Motivate Healthy Eating: Study

January 13, 2014   // 0 Comments

shutterstock Huff Post Healthy Living The prospect of losing out on a deal really can be an effective motivator when it comes to eating healthfully, a new study suggests. Researchers from Tulane University and Duke University found that people were more apt to buy healthy foods at the grocery store if they risked losing a cash-back discount for purchasing such foods by not doing so. For the st...

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