More Franchisors Are Taking Control of Their Businesses Online Social Presence

December 19, 2013   // 0 Comments

by C. Daniel Baker  According to the latest findings from the “Local Commerce Monitor, Franchisors are increasingly becoming actively involved in the local online presence of their franchise businesses, often funding and controlling their digital marketing strategies. The study estimated their franchisors covered, on average, 43 percent of the online presence costs of their individual businesses...

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