How to Win Great Publicity - Without a PR Firm

October 29, 2013   // 0 Comments

Dorie Clark How would you like to be featured on CNN, CBS News, the BBC and VH1? If you're San Francisco area artist Steven Backman, that's just a few months' coverage; over the years, he's been profiled by scores of top-tier international outlets. But unlike many top professionals, he doesn't use a high-end PR firm to shill for him. Instead, he's become his own publicity machine -- and his less...

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