By John Boitnott -Huff Post Small Business
As of January 2014, 74 percent of all Internet users were on social networking sites. In other words, your brand needs to be active on social media to reach a huge chunk of your potential fan base. However, if you make one little error, you could be hurting your brand’s reputation. To make sure that you’re getting the most out of social media, make sure to avoid the following 10 mistakes.
1. Giving the Wrong People Access
The main reason you’re on social media is to share your voice with the world. So, how can you accomplish that if you’re outsourcing your social media account activity? Worse yet, what if you had someone unqualified, like an intern, managing social media? Chances are that there are going to be a lot of mistakes, such as someone not fully understanding how to explain what you do. That’s not saying you should never outsource your account activity. You can’t be online every second of the day. Just remember to find the most qualified person or agency for the job and work together on strategy on an ongoing basis.
2. Getting Hacked
Security remains a major concern for anyone with a social media account. In 2013, for example, cyber-security firm Trustwave found that 318,000 Facebook accounts alone had been compromised. Having your social media account hacked can be disastrous since it can lead to getting your account suspended as well as loss of trust among followers.
To prevent your account from being hacked, make sure that you have a creative password, use a social media management tool, and only allow access to certain individuals. For more advice on how to protect your social profile, check these 7 tips from Hootsuite.
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