but SpongeBob SquarePants is getting no love from child psychologists.
cartoons like SpongeBob, even for just a few minutes, hinders abstract thinking,
short-term memory and impulse control in preschoolers.
assigned 60 four-year-olds to three activities: drawing freely with markers for
nine minutes; watching a slower-paced, PBS cartoon for that time; or watching
SpongeBob SquarePants. Researchers chose SpongeBob for its frenetic pace: The
show switches scenes on average every 11 seconds, as compared with the PBS cartoon, which switched
only twice a minute.
test cognitive capability and impulse control, such as counting backwards, solving puzzles, and
delaying gratification by waiting to eat a tasty snack until told to do so.
Compared with those who were drawing and those watching PBS, the SpongeBob kids
performed significantly worse on the tasks.
friendly kitchen sponge that seemed to have such an immediate negative effect on kids, but they
suspected it was the fantastical events and rapid pacing of the show. By
contrast, the PBS show was slower and exhibited real life events about a
make kids distracted and kill their attention spans.
early childhood education expert to localize.
children ages 0-7. She can talk about the study and of course, you’re always
welcome to interview parents at her center: