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Milwaukee Breast Cancer Survivors Will Be Celebrated at Jammin’ 98.3’s Pink Party
October 25, 2017 @ 8:00 am - 5:00 pm
Written by Sarah Thomas:
October is breast cancer awareness month. According to a WISN report, black women in Milwaukee who reside in these seven area codes have the highest risk of breast cancer: 53205, 53206, 53208, 53210, 53213, 53216 and 53233. Some women may not be able to get screened for breast cancer, either due to lack of time or the cost. The median income alone for the 53233-zip code is $14,055, which could deter some from being able to afford a screening.
Programs, such as Sister Pact, aim to raise awareness about breast cancer among black women in Milwaukee. Sister Pact will be one of the organizations providing information on breast cancer screening at Jammin’ 98.3’s Pink Party.
LaTonya Lucas, the Marketing and Promotions Director for Jammin’ 98.3, had the idea for the event. The first event was in October of 2012.
“It began, as my idea, to create a “special edition” of our weekly promotion of Miller Night Out to promote Breast Cancer Awareness Month. We created the Pink Party as a special edition, in October, where we celebrated listeners who were survivors.” Lucas said.
Many Milwaukee residents are current listeners to Jammin’ 98.3, whether on their commute or at home. This event will help to recognize those listeners.
“It gave us an opportunity to recognize listeners who were “regulars” that had battled with Breast Cancer or to give support and resources to listeners who needed it. It also gave us an opportunity to promote early detection and screenings.” Lucas said.
The Pink Party will take place at Mr. J’s Lounge on Wednesday, October 25, 2017 from 7pm-10pm.
“It’s a party sponsored in part by Americash Loans! Listeners can expect to come out to dance and celebrate. It’s an opportunity for survivors to celebrate and it’s a big deal to all the people who helped survivors through the tough times,” said Lucas.
Guests are asked to wear pink to the event to show their support for survivors.
There will be prize giveaways and information available on early detection and screenings. Lucas hopes that the event will help to spread information on breast cancer and the resources available to Milwaukee residents.
“My wish is that listeners spend time to get informed, take steps toward prevention, screen early, and to spread the word.” Lucas said.
More information about the event is available on the Jammin’ 98.3 website at www.jammin983.com/events/pinkparty2017/