Promoting upcoming Milwaukee Fatherhood Initiative Summit and “Get at You” video contest
On Wednesday, September 29th, two local rappers, Ray Nitti and Yung Oki, will be sharing their words of wisdom by recording their own “Get At You” videos. A few topics the rappers will discuss in their videos are: why it’s good to wear a condom, how to respect women and the most important things to know about healthy relationships.
Serve Marketing has developed a grassroots strategy to encourage men of all ages to share their words of wisdom.
The “Get At You” video contest will kick off on October 9th, 2010 at the Milwaukee Fatherhood Initiative Summit, asking men to put a raw, positive message on video in 30 seconds or less and upload them to Facebook and other social media outlets.
The first 200 participants to attend a session and record a “Get At You” video will receive an official NBA Bucks basketball. Following the summit other members of the community will be asked to upload their own positive message. Judges will pick their favorite message and it will be put into PSA rotation on local stations. The winner receives an iPad and the runners up win an iTouch.
The Milwaukee Fatherhood Initiative Summit will focus on bridging the communication gap between the older generation and the younger generation of men. The two local rappers, Ray Nitti and Yung Oki, will participate in a panel discussion during the summit.
Adopting the widespread appeal of basketball, the entire summit will have a basketball flavor. Everything from the opening “tip-off” (jump ball) to the “final buzzer” (closing ceremony), ALL aspects of the event will be described using basketball terminology that men/fathers understand. Each workshop or session will be titled with sports lingo to engage men in critical discussions that are applicable on the court of life.