Over the years, Miller Brewing Company—now MillerCoors—has been one of Milwaukee’s best corporate citizens, and its commitment to the community starts right in its own ‘backyard.’ The Martin Drive neighborhood where the brewery’s corporate headquarters is located is pristine and secure. Flanked by Washington Park, in an eclectic residential community, MillerCoors has a history of not only engaging with the community, but supporting and encouraging its employees to do the same. Many MillerCoors’ employees donate their time, energy and talents to numerous organizations throughout the community—from the YMCA, to the Boys’ and Girls’ Club, to various environmental clean up initiatives, such as the Milwaukee River and Lincoln Creek.
MillerCoors was the dream of two German entrepreneurs who came to America in the mid-19th Century. Frederick J. Miller purchased the Plank Road Brewery and founded Miller Brewing Company in 1855. He started his brewery using yeast that he carried in his pocket all the way from Europe. Adolph Coors worked as an apprentice in a brewery in Prussia during his teen years and stowed away on a ship to America to realize his dreams of becoming a brewer. He opened the Golden Brewery (later Coors Brewing Company) in Colorado in 1873.
Today MillerCoors remains committed to its founders’ legacy of not only brewing good beer, but remembering and appreciating its roots. And, while MillerCoors is the second largest beer company in America, the company has somehow managed to maintain a small-town, accessibility and presence in the community. MillerCoors has not shortchanged this community—it’s been a long-time sponsor of the MillerCoors Free Rides on New Year’s and St. Patrick’s Day, has received an award from Mother’s Against Drunk Drivers (MADD) for its responsible drinking campaigns, and is sponsor of virtually every major event and entity in Milwaukee, such as the Milwaukee Public Museum, the Milwaukee Public Library, SummerFest and the ethnic festivals, Thurgood Marshall Scholarship Fund and other initiatives too numerous to name.
MillerCoors has also taken a leadership role in supplier diversity initiatives. Focused on increasing both their participation and spending with minority vendors, MillerCoors has a solid supplier diversity policy and a track record to prove the program isn’t just ‘window dressing.’ The company gives minority and women-owned business enterprises (MWBEs) opportunities to compete with other suppliers in the marketplace, leveling the playing field. MillerCoors is also a member of the National Minority Supplier Development Council (NMSDC), the Women’s Business Enterprise National Council (WBENC), and supports local, regional and national MWBE councils.
As we honor organizations that have been good neighbors ‘in the hood,’ the Milwaukee Community Journal would be remiss not to include MillerCoors—a long-time partner, friend and ‘good neighbor’ to businesses, residents and nonprofits alike.