Being the largest generation in the United States, millennials have purchasing power like no other. With influential spending and industries practically begging for purchases millennials hold much more power and control than one could ever imagine. It’s the law of supply and demand, commerce, if you will. One of the biggest industries to be influenced by this prominent generation is the health care industry.
The way any product is sold to a group of individuals is somewhat of a science, either that or a very strategic method. When it comes to advertising, marketing and quality of a product it better be believed that if no one else is up on the latest product, millennials most certainly are. Millennials are changing the way industry leaders in health and wellness serve consumers on a daily.
For starters, millennials are all about convenience. Yes, the quality of products is important but millennials want to know how quickly the product will be received. Slowly but surely millennials are even changing the way doctor’s offices have traditionally been ran. In most cases, the convenient-craving generation has avoided going to the doctor’s office because of long waiting times and of course to avoid bills. Long waits and costly services?
The more this generation keeps away from doctors and their offices, the less patients these doctors will have to see. That’s kind of scary.
Millennials constantly change industries throughout the U.S. Why? The answer to that question is simple.
It’s because we are a dominant and demanding group of people.
We utilize our resources to the best of our ability, even if that means going online to google symptoms of non-urgent health issues.
We’ve recently had a major change to health care and constant changes like that could scare millennials away because of inconsistency. Anyone who knows anything about millennials knows that we take our health very seriously.
So, making use of our convenient devices and electronic items, it’s literally nothing to go online and conduct a little self-educating session in regard to whatever issue we feel can be rectified without the use of a third party, or doctor to be exact.
Older generations traditionally focus more so on annual check-ups and doctor visits, while on the other hand, most millennials gear their attention more so towards day to day health factors. For example, daily exercise, meal by meal monitoring, and even yoga and relaxation are sone things that millennials focus heavy on.
As strong and ambitious as our generation is, a little guidance and leadership wouldn’t hurt, in fact, it would help a lot. The only thing is, millennials like what they like and most importantly they know it. If knowledge isn’t power, I’m not sure what is.
The Healthcare industry is one that will more than likely never go away, but the alterations and upgrades that millennials require in order to be loyal consumers, are always going to have to improve on a regular basis.
Our purchasing power has grown and will continue to grow.
Just as sure as technology is to improve. We have the power. We have the magic. We have Millennial Magic !
Sources: Kelly Wanstrath (HFA)