Rapper Kanye West is planning to start a make up line. Mr. West has already done good in music industry, a mega-star and we all know he’s extremely passionate about the fashion world (see one of his rants here) and his highly successful Yeezy shoe line. Now Kanye is branching out with a beauty brand and many are wondering how will it compare to sister-in-law Kylie Jenner’s?
Following a much-needed break from the spotlight he officially re-entering the public eye via, TMZ‘s report of him filing legal documents “declaring his intention” to launch a full collection of cosmetics, involving everything from makeup and perfume to lotions called Donda (named after his mom) who unexpectedly passed in 2007.
It’s reported that the brand Donda may even take on amusement parks, furnishings, fitness, medical research, hovercrafts, steamboats… and make-up which makes nothing farfetched for Kanye to go after.
Already, Maybelline and L’Oreal announced their first ever male spokesmodels, so while mainstream cosmetics for men is still not common, it’s also not impossible. And regardless of whether you prefer the “old” or new Kanye, you gotta give him credit for going after his dreams!
Much success brother!