Free bus service provided by Miller Lite, Milwaukee County Transit System and Beer Capitol Distributing
Miller Lite Free Rides®, a part of Milwaukee’s St. Patrick’s Day tradition for 20 years, is back to encourage residents and visitors to plan ahead for a safe ride home from their celebration.
In partnership with Milwaukee County Transit System (MCTS) and Beer Capitol Distributing, Miller Lite will provide free bus service Sunday, March 17, on all MCTS routes beginning at 6 p.m.
“Miller Lite Free Rides have become one of Milwaukee’s St. Patrick’s Day traditions, and we’re proud to have provided this important service for two decades,” said Diane Wagner, responsibility commerce manager for MillerCoors.
“We believe that with great beer comes great responsibility, and there’s no greater responsibility than planning ahead for a safe ride home for you and your clan. Planning ahead is free and easy, and we encourage everyone out celebrating St. Patrick’s Day to take advantage of the free service.”
Miller Lite and MCTS have been providing safe, alternative transportation on St. Patrick’s Day in Milwaukee for 20 years. Miller Lite Free Rides will be available Sunday, March 17, beginning at 6 p.m. and continuing until the end of normal service on all regularly scheduled routes. Detailed route and schedule information is available at www.millerlitefreerides.com or by calling 1-800-FREE-RIDES (1-800-373-3743) or texting “FREERIDES” to 90464.
“Taking a Milwaukee County Transit System bus is an excellent way to travel on St. Patrick’s Day,” said Jacqueline Janz, chief marketing officer for MCTS. “Thanks to Miller Lite Free Rides, it makes getting around Milwaukee County even easier, and still safe and convenient. We hope everyone enjoys their free ride.”
Miller Lite Free Rides is also celebrating 25 years of serving the Milwaukee area on key drinking holidays.
The program has gained the support of state and local law enforcement, including Milwaukee County Office of the Sheriff, as well as the Wisconsin Department of Transportation.