Safe ride program returns to help Milwaukee ring in the New Year safely
New Year’s Eve marks the start of the 25th year of Miller Lite Free Rides® in Milwaukee. Teaming with Milwaukee County Transit System (MCTS), Waukesha Metro Transit and Beer Capitol Distributing, Miller Lite will offer the popular safe ride program in Milwaukee and Waukesha to provide area residents and visitors an alternative transportation option to travel safely from their New Year’s Eve celebrations December 31.
“Miller Lite Free Rides is a Milwaukee tradition that has provided nearly 1.2 million rides locally since its inception 25 years ago,” said Diane Wagner, responsibility commerce manager for MillerCoors. “With great beer comes great responsibility and we encourage those ringing in the New Year in Milwaukee to again make Miller Lite Free Rides a part of their celebration and plan ahead for a safe ride home.”
Over the years, the Miller Lite Free Rides program has gained the support of state and local law enforcement, including Milwaukee County Office of the Sheriff, as well as the Wisconsin Department of Transportation. Miller Lite Free Rides has provided more than 3 million total safe rides in 10 communities since 1987.
For detailed route and schedule information, call 1-800-FREE-RIDES (1- 800-373-3743), text “FREERIDES” to 90464 or visit www.MillerLite- FreeRides.com.