Free concerts, partnerships with Scotland’s goNorth music festival and Miltown Beat Down new for 2012
Yellow Phone Music Conference (YPMC), a four-day gathering of artists and music professionals, kicks off in a few weeks with new elements that offer something for all music enthusiasts. YPMC will be held Thursday, September 6 through Sunday, September 9 at the Hyatt Regency Hotel in Milwaukee, Wis.
YPMC Brings Scottish Music Invasion
A key highlight of the 2012 YPMC is a new collaboration with Scotland’s premier music industry networking and showcasing event – goNORTH music festival. Through Highlands and Islands Enterprise in Scotland, YPMC is bringing Scottish music industry professionals and two up-and-coming bands to the conference:
• Fatherson – A three-piece alternative rock / power-pop band from Kilmarnock near Glasgow that has toured extensively under Idlewild management.
• Willie Campbell – From the Isle of Lewis in Scotland, William Campbell is a solo artist, who was the lead singer and guitarist of the now defunct band Astrid, and is also a member of The Reindeer Section, Snow Patrol’s side project.
“When you consider the global influence of today’s music, it was important for us to incorporate an international aspect to YPMC this year,” said Doug Johnson, partner, Pursuit Live and cofounder of YPMC. “Europe is looking to Milwaukee as a diverse music platform to showcase its artists, and YPMC is helping open this door to the local music community through the goNorth partnership.”
Scotland’s goNorth festival is put on by Highlands and Islands Enterprise, an economic and community development agency of the Scottish government. European music industry expert, Iain Hamilton, head of creative industries, Highlands and Islands Enterprise, and Alex Smith, of goNorth music festival will also be participating in YPMC.
Miltown Beat Down Battle Teams Up with YPMC
In addition to the goNorth festival partnership, YPMC is teaming up with Miltown Beat Down Battle (MTBD), Milwaukee’s top producer beat battle. The beat competition gets underway this month, with the semi-final and final rounds held at MOCT, 240 E. Pittsburgh Ave., as part of YPMC on September 7 and 8, respectively.
Free Concerts for Everyone
Free concerts for the Milwaukee community are another new feature of YPMC 2012. Serving as Yellow Phone Music Conference’s first outdoor music showcase, Free and open to the public, four unsigned YPMC bands will perform on Friday and Saturday, September 7 and 8 at Catalano Square in Milwaukee’s Historic Third Ward. New acts will be featured each night from 7 – 10:30 p.m. and will be announced soon.
Yellow Phone Music Conference Vitals
YPMC badges are available to the public for $149 can be purchased at theypmc.com. Conference badges provide entrance to targeted panel discussions and mentor sessions with experienced industry professionals, music showcases with leading unsigned talent, networking cocktail receptions, and a closing brunch.
Wristbands for YPMC showcase access-only are available for $20 at theypmc.com. “Wristbands give music lovers and the general public the ability to see more than 30 of the best unsigned musicians from around the world. It’s a great value,” said Scott Ziel, partner, Pursuit Live and cofounder of YPMC.
To purchase conference badges and wristbands online and view updates, visit theypmc.com.