By Carolyn M. Brown – Blackenterprise.com
CBS has unveiled a new digital property aimed at providing solutions for the issues small business owners face regularly. CBS Small Business Pulse is structured around six major categories that small business owners must address, regardless of industry. They include: finance, human resources, legal, marketing, and sales and technology.
“Small business owners are the backbone of America,” according to Rich Lobel, executive vice president and CMO, of CBS Altitude Group. Content in CBS Small Business Pulse will be fueled by many CBS divisions and include subject-matter experts and business leaders sharing their acumen through articles, interviews, video, podcasts and infographics.
“CBS Small Business Pulse brings together the best content from across many CBS divisions, plus new, original editorial on the topics that matter most to small business owners,” said CBS Local Digital Media President, Ezra Kucharz, in a statement. “CBS Small Business Pulse will provide the insights and knowledge small business owners need to immediately solve the challenges they face by delivering daily, easily digestible information across myriad topics that can easily be put into action.”
The website is being spearheaded by CBS Local Digital Media and features content from CBS News, CBS Radio, CBS Local, CBS Interactive and Simon & Schuster. For example, CBS Radio will offer video highlights from small business breakfasts held by news format stations around the country. With Simon & Schuster, contributions include excerpts and original content from Simon & Schuster authors, as well as a small business “book shelf” highlighting special offers on relevant titles from their library.
The digital initiative is advertising-supported and offers partners native advertising opportunities. Founding partners include First Data Corp., Bank of America Merchant Services, and Office Depot.