Loyalty Is Not Just About Transactions; It’s About Interactions

March 7, 2014   // 0 Comments

by C. Daniel Baker -blackenterprise.com For marketers there are opportunities to build real relationships with customers at every touch point or interaction. Companies who truly value interactions develop additional ways to reward and recognize loyal customers beyond points, cash and discounts. For example, social currency—online recognition and status—is a way for customers to gain social s...

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