How TV Is Winning Over Black Viewers

March 15, 2013   // 0 Comments

by Ileane Rudolph, TV Guide BET is not alone anymore. For three decades, Black Entertainment Television has been the major provider of programs for and about African-Americans. Now more networks — like WEtv and OWN — are trying to reach those viewers, who make up about 13 percent of TV households and watch almost seven hours of programming per day. "This is an audience that's been underserved h...

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