by Suncear Scretchen -blackenterprise.com
Wellness entrepreneur, Latham Thomas defines the title of her book Mama Glow as a “certain radiance that overcomes a woman who is happy, healthy, and feeling fulfilled in her life.” Well that certainly would describe the wellness entrepreneur herself, who is crafting an empire around her Mama Glow brand. A self-described maternity lifestyle maven, Thomas not only advises her celebrity clients during all of their pregnancy stages, she hosts a web series “Om on the Go” and travels across the country for speaking engagements.
Thomas sat down with BE to talk about how she became a prominent figure in the wellness field and what success means to her.
You seem like you were born to do this. What was the “aha” moment that got you into the wellness space as an entrepreneur?
I grew up in Oakland CA where there was access to outdoors and I got to see the life cycle of the land. I’ve always felt a connection to the earth and didn’t see it as a separate entity until I came to New York. [New Yorkers] don’t live in step with nature and I began to realize I’m needed here. I began figuring out how to bring a little bit of land into the glam of New York.
I was teaching environmental science to kids and I thought to myself “people need to know what I know,” which is the benefits of plant science. I was always an entrepreneur and wanted to bring the outdoors indoors. When I became pregnant with my son, I had an “aha” moment that everything I was teaching about plants applied to my body. I also saw how people in New York can order all kinds of things at any time but when having a baby, there were no vetted sources that help with approaching a sensitive period in a woman’s life with care. I then decided to merge my own research and knowledge with my entrepreneurial spirit.
What are some of your recommendations to entrepreneurs?
Make sure your objective is clear. If you are trying to serve everybody, you are serving nobody. Zone in on who you are and who you are going to serve. There are plenty of people on the planet that need what you know. For example, I decided to work with a specific capture, which is women in every stage of pregnancy. There are 6.5 million women who get pregnant every year, so if I focus on that target, I’m always going to have something to do.
Many go into business without having a marketing strategy. What are some of the ways you suggest small businesses market themselves?
1) Find your key client. 2) Get clear on the brand message. 3) Have patience because everything takes time. It’s like giving birth to a baby – unexpected things happen and you have to be prepared to cope but you can learn as you go.
Also, social currency is very important. The playing field is level as big brands are competing with little brands in the same space. If you have customers that have had really great experiences with products or services, you want to give them the ability to be able to market for you for free.
What is your definition of success?
I feel successful because I have designed a life that allows me to spend time with my son; bringing him to and from school, as well as cooking dinner for him.
Feeling freedom is also a definition. Most people feel some sort of obligation to their jobs. I do things because I want to; it’s less about pleasing others and more about saying yes to myself. I say this all the time: No is a complete sentence.
So for me, success is choice, freedom and happiness. The more time I have to travel and be around people that I love, makes me feel successful.
Do you think there is spiritual component to success?
Yes, when you feel fulfilled, you feel present. Success is so tied into finance, accolades and achievement but they are not definitive of your soul’s most complete expression. This “soul voice” speaks through emotions. So when chasing money, we are chasing that feeling of security and stability, which we search for through the acts of achievement, in order to be loved and recognized.
When you do something that you love, that is the spiritual component. You are not tied into the outcome but the goal is to do what comes from within and when you do that, it begets success.