- Receive Pre-sale codes and early access to concerts and live events
- Receive special offers and insider-only promotions (hint… cool prizes)
- Be the first to know about our show announcements
Milwaukee World Festival, Inc. and American Family Insurance are excited to announce the second year of The Let The Music Play program grant program. The online application process is now open at https://summerfest.com/let-
“Milwaukee World Festival Inc. and American Family Insurance were proud to support six deserving organizations during the 2018-19 Let The Music Play grant cycle. After the success of the program’s inaugural year, the advancement of music education remains a priority and we encourage any qualifying Milwaukee County organizations to apply. We look forward to the 2020 performances of this year’s recipients during Summerfest,” said Don Smiley, President and CEO of Milwaukee World Festival, Inc.
The 2019 Let The Music Play grant recipients were Carmen Schools of Science and Technology, Girls Rock MKE, Milwaukee Youth Symphony Orchestra (MYSO), Mitchell School, Townsend Street School, and TRUE Skool.
Let The Music Play grant program is open to non-profit organizations and schools that serve Milwaukee County through music based programming for students aged 11 – 18. The program is intended to represent the variety of music based activities taking place in the greater Milwaukee community and is open to programs ranging from band, orchestra and jazz to musical theater and dance. Recipients must demonstrate the ability to present a finished, 7-10 minute performance, at Summerfest.
About Milwaukee World Festival, Inc.
Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest, presented by American Family Insurance, an 11-day festival that generates approximately $186 million in direct and indirect economic impact for the community each year. Milwaukee World Festival, Inc. also maintains Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee, WI. In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events, attracting nearly 1.3 million people.
The mission of the organization is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride and provide a showcase for performing arts, activities and recreation for the public and employment opportunities for the youth of the community. For more details, visit Summerfest.com, Facebook.com/summerfestor Twitter: @Summerfest.
About American Family Insurance
Madison, Wisconsin-based American Family Insurance group is the nation’s 13th-largest property/casualty insurance group and ranks No. 306 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive agents in 19 states. American Family affiliates (The General and Homesite) also provide options for consumers who want to manage their insurance matters directly over the internet or by phone. Affiliate Main Street America sells insurance products through independent agents. Web: https://www.amfam.com/; Facebook www.facebook.com/
As we wrap up the summer, I must admit it’s a beautiful thing to see the city come together in all the ways that it has. From the Bucks and the Brewers games to the parks and outdoor festivals the city has had a heck of a summer. It’s been fun seeing the unity that our city has lacked for many seasons.
Between Summerfest, Bronzville, State Fair, Greek Fest, and so many more, Milwaukee has been pretty lit so far this entire year. Kids are in transition to start back school which means for some families they’re going to have to make a way out of no way. Granted some families are eating just fine, but either way this time of the year isn’t always fun. It’s time to buy back to school clothes, shoes, supplies, and uniforms. That means more expenses and less money to do any thing else.
Yet, special thanks to community organizations, like Missionary Currie for Women and Children, over 100 families were blessed with book bags with school supplies included, shoes, and even school uniforms over the weekend. Missionary Currie for Women and Children hosted a back to school block party for those in need. This non-profit organization is designed to help mothers who are going through a hard time who may be in need of resources and supportive services.
On Saturday they blocked off the 21st block of Hampton and had a ball. There were kids were playing, singing, and dancing. They were jumping while having fun in the bounce houses. Many people— kids and adults were hitting the stage like Lea V. Poetry and even Anthony Hibbler and his drum line. There were hot dogs, burgers, nachos and ice cold drinks.
Families were smiling, laughing, and playing enjoying the summer or what’s left of it. It was a whole vibe; A vibe that stood for unity; A vibe that was needed.
I feel our city needs so much more of this work. We must learn how to serve our people. It’s the only way to help. The more people who can help and realize they’re in a better place than others the better the community will be. It takes humility to make an impact. It’s about being able to empathize and understanding that anyone could be on any side of the table.
No one is invincible and when life hits, it can hit you pretty hard. The more we begin to focus on giving and be grateful for what we currently have, the better things will be. Just imagine a city boldly dedicated to looking out for one another.
Lots of times we hop on Facebook and see people bragging and boasting about the good deeds they do in the city but where the magic really happens is in those dark places that never get exposed. I’d like to personally thank Missionary Currie for Women and Children Inc. for all the love you guys consistently show the city. We need more organizations like you!
As the 51stannual summer fest came to a close this past Sunday I was inspired to learn of its history. The world’s largest music festival, as a Milwaukeean one of the most anticipated events of the summer. Where did it start? Well in the 1960’s at the time Mayor Henry W Maier started the first summer fest in 1968. At that time the festival took place at 35 different locations throughout the city. Held now at what we know now as the summer fest grounds along the lakefront, might not have ever been If not for a deal that started in the 1920s. In 1927 the lakefront was used as airport, in collaboration with the US Army. The site called Maitland airport once held nuclear style missiles as a safety measure against possible Russian Attacks. Closing in 1969 the site was sold to the city, and then leased by Summer Fest investors for $1 a year.
Today the space stands at 75 acres earning its title as the world’s biggest music festival in 1999 by the Guinness book of world records. The biggest stage has seen some of the biggest stars, and on Sunday night big name rappers Lil Wayne and Snoop Dogg closed out the 11 day long festival…until next year.
Racism is still a thing, believe it or not. Many people still judge and treat people differently simply because of their skin. Many opportunities are still hidden in neighborhoods that need it most. People are still getting locked up for things they didn’t do because of their complexion. I mean racism is everywhere and has always been.
Everyone’s buzzing about Lizzo and her incident at Summerfest. She says her team was attacked by a third party security agency just last week. She went on to explain that they feel this was an act out of racism. Summerfest is investigating the issue and plans to stand against racism if it comes down to it. Though this is only one incident of many.
For example, the When They See Us movie gave us an intense but clear understanding of some of the unjust things that happened to people of color and other minorities years ago. 5 kids (young teens) were wrongfully charged and forced to take responsibility for a crime that they never committed let alone knew about in 1989. Because of it, these men are all forced to live with this for the rest of their lives. The money they were awarded will never get their lives back.
Or who is George Zimmerman and the people in office who allowed him to get away with murdering 17 year old Trayvon Martin. Or the justice system that allowed the killer of Sandra Bland walk free. Or slavery. I mean the list goes on.
There is no way to deny that racism is alive. It is. But more importantly, knowing that it’s alive, how can we begin to eliminate racism? Is it even possible. Is the solution to march and protest? Is it to speak out? Retaliate with violence?
Granted no matter the technique, we won’t be able to reach absolutely everyone but we will be able to affect the masses. Me, personally, I believe it’s going to take quite a bit to end racism and honestly it gonna start the same place it began years ago— at home. It starts w breaking traditions and learning to mingle better w different nationalities.
As a black girl, growing up attending a suburban school, I learned a lot. I went to the same school district from K5 to graduation. When I started school there was 0 to 2 black kids to a class. But when I left a good 50-60% was minorities to a class. Granted in Kindergarten my first friend was blind, for the most part I had lots of white (Caucasian) friends for a while.
But as I grew into a teen I began to notice a change. Sure, I began connecting with way more people my complexion and ethnicity but I felt a change. For instance, when Obama was running for president I begin to hear culturally insensitive comments from some of the white kids I use to hang with. Even back then I was shocked. But this let me know for sure that they must have been taught something by someone. Parents or friends or even parents of their friends. Someone stepped in and formed this way of thinking.
With that being said it’s going to take some work to kill racism because if it doesn’t start at home it has to start everywhere else. Of course it starts in the media. Highlighting more black excellence and confirming black is beautiful. It starts in the workplace; providing opportunities that welcome all nationalities at equal salaries.
It starts in the courtroom; having elected officials from all sorts of backgrounds. It starts in the music; with real creatives, positive vibes, and positive messages and even multicultural collaborations like rapper Lil’ Nas X did with Billie Cyrus. It starts with education; providing public school systems with enough budgets to make an impact on the less fortunate.
Most importantly it starts with the conversation. We can’t move pass something that never was addressed. And it’s not completely up to the victims. More white people have to take the stand with blacks and other nationalities. If you’re in a room with the problem and you never address it, you’re just as much guilty as the problem at hand.
So collectively let’s do more, be more, and learn more so we can grow together.
MILWAUKEE (June 21, 2019) – As you prepare for Opening Day of Summerfest presented by American Family Insurance on Wednesday, June 26, 2019, listed below are some tips on “How to Fest” on day one:
- Plan Ahead
- Visit summerfest.com for the most up-to-date information on the festival, artists, lodging, transportation options, and more.
- Buy tickets online, in advance, to avoid waiting in line.
- Arrive early for the best spot to watch your favorite artist.
- Make sure your phone is charged before you leave for Summerfest. If you need a charge, various charging stations are located throughout the festival.
- Get in FREE to Summerfest – Johnson Controls Stomp Out Hunger Day with FOX 6 Milwaukee
- Donate three non-perishable food items, such as peaches and pears, to any of the Summerfest gates between 12:00 – 3:00 p.m. and receive one free admission ticket, valid for the day and time of the promotion only.
- All donations benefit Hunger Task Force.
- Help Summerfest Officially Open and Receive a FREE 2019 Weekday Ticket (while supplies last)
- Summerfest Opening Ceremonies start at 5:00 p.m. at the brand new Uline Warehouse Stage with Miller Lite and CW 18 and MY 24.
- 25,000 FREE Summerfest Weekday Tickets will be given away, following Open Ceremonies, while supplies last.
- Pick Your Shows and Find Your Fest-Friends
- Download the official Summerfest App, fueled by Pepsi, and plan your day. Select what acts you want to see – headliners include Steve Aoki, WALK THE MOON, Hanson, Judah & The Lion, Quinn XCII, and more. Plus, Thomas Rhett with special guests Dustin Lynch and Russell Dickerson, will be at the American Family Insurance Amphitheater.
- Pick a location to meet your friends
- Plan Your Fest-Style
- Pick up some official Summerfest merchandise at the three Summerfest store locations at Summerfest, or visit the online store to order.
- Bring your BMO Harris Bank card to receive a 15% discount on Summerfest merchandise in person at the Summerfest store.
- Visit the various marketplace vendors located throughout the festival for a wide variety of items.
- Bring only the essentials and DON’T bring a backpack
- No bags larger than 9” x 10” x 12” or backpacks of ANY size will be permitted.
- Be prepared – bring non-aerosol sunscreen, hat, jacket – you can never be too prepared.
After day one, enjoy 10 more days – Summerfest takes place June 26-June 30, closed July 1st, and July 2-7, 2019. For more information and details visit summerfest.com
About Summerfest presented by American Family Insurance
Following its 1968 debut, Summerfest presented by American Family Insurance has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent, and local favorites along with approximately 850,000 people from Milwaukee and around the world each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 12 stages, delectable food and beverages, and interactive activities, all in a world-class festival setting. Summerfest 2019 takes place June 26-30 and July 2-7, 2019, closed on July 1. For more details, visit Summerfest.com, Facebook.com/Summerfest, or Twitter: @Summerfest.
Families save with free admission on Kohl’s Family Day on Sunday, June 30
MILWAUKEE, WI (May 8, 2019) – Summerfest, presented by American Family Insurance, is partnering with Kohl’s (NYSE: KSS) for the ninth year to provide families with free admission to the festival during Kohl’s Family Day and hands-on activities for children of all ages at the Kohl’s Captivation Station throughout the 11-day festival.
As part of Kohl’s Family Day, on Sunday, June 30, 2019 from 12 – 3 p.m., the ﬁrst 2,500 festivalgoers who donate three nutritious non-perishable food items will receive one free admission ticket, valid for the day and time of the promotion only. The Hunger Task Force will distribute the non-perishable food items to Milwaukee-area children, families and seniors. Suggested items include: canned chicken or tuna, fruits canned in 100% juice and low sodium vegetables.
“Kohl’s is proud to continue our partnership with Summerfest to offer families free access to one of Milwaukee’s most iconic festivals while at the same time helping to gather food items for Hunger Task Force,” said Jen Johnson, Kohl’s senior vice president, corporate communications. “We are also excited to bring back the Kohl’s Captivation Station which creates opportunities for families to participate in hands-on, educational activities together and enjoy engaging performances from some of Milwaukee’s best-in-class organizations all festival long.”
The Kohl’s Captivation Station, located on the south end of Henry Maier Festival Park, will be open from 12 – 7 p.m. every day of Summerfest. Attendees are invited to participate in a variety of free interactive activities, including:
- Kohl’s Color Wheels, an art-making experience presented by the Milwaukee Art Museum
- Kohl’s Design It! Mobile Lab, unique do-it-yourself projects highlighting design led by Discovery World staff
- Kohl’s Wild Theater, conservation-themed theatrical performances from the Zoological Society of Milwaukee
- Kohl’s Building Blocks Program a Penfield Children’s Center initiative that promotes the health and positive development of children and celebrates their unique abilities
- MPM & Kohl’s on the Move, an exhibit with real artifacts and specimens from the Milwaukee Public Museum
Children and families can also enjoy entertaining performances from Mad Science, Comedy Sportz, Join In and Dance, and more at the Kohl’s Captivation Station. Schedules for the Kohl’s Captivation Station are available at Summerfest.com and in the festival brochure.
Throughout its history, Kohl’s and Kohl’s Cares© have given nearly $115 million to support Milwaukee-area organizations that improve community health and family well-being. Through the Kohl’s Cares program, children’s books and plush toys are sold throughout the year with 100 percent of the net profit benefiting charitable initiatives nationwide. For more information on how Kohl’s supports family health and wellness, visit Corporate.Kohls.com.
New Route, New Way to Pay & Wristband Policy for MCTS Service to Summerfest in 2018
Milwaukee, WI – The best way to get to Summerfest just got even better! MCTS announced two big changes today; they are improving your ride to the Big Gig to make your trip faster and easier.
• Riders on MCTS Summerfest Freeway Flyers will now pay when they get to the Summerfest grounds. In the past, riders paid on the bus, which was often slow.
• After a 15-year hiatus, MCTS will again provide Freeway Flyers service to Summerfest from the Park-Ride lot near the Bayshore Town Center.
• New Way to Pay
Riders at the 10 Park-Ride lots in Milwaukee and Ozaukee Counties that MCTS serves for Summerfest will simply board the bus when it arrives and then pay for their trip as they walk into Summerfest. This new payment process will mean an end to the long lines and slow boarding from past years as people tried to stuff crumpled bills into the farebox on the bus. This change will allow buses to get to and from Summerfest quicker.
“This is yet another smart and innovative approach by MCTS to make riding the bus easier and better,” said Milwaukee County Executive Chris Abele. “Every year MCTS provides hundreds of thousands of rides to and from Summerfest. By speeding up the process, we’re making sure you spend less time waiting and more time enjoying the party.”
Also, new this year, when Freeway Flyer buses pull into the Summerfest lot, riders will be directed to ticket booths staffed with MCTS employees. At that point, riders will pay for the round-trip fare and receive a wristband that gets them back on the bus at the end of the night. Riders can pay for their trip with cash, credit card, the MCTS M•CARD or Pre>Fare the MCTS Digital Ticket. When leaving Summerfest, if a rider does not have a wristband, they must purchase one for the return trip at the ticket booth, by paying the full fare.
“We are proud to once again partner with MCTS and Milwaukee County to provide a convenient way to get people to and from Summerfest,” said Don Smiley, President and CEO of Milwaukee World Festival, Inc. “Taking the bus from the various park ride lots, as well as the downtown shuttle, is easy and ensures a hassle-free trip. In addition, we strongly encourage our Summerfest fans to plan ahead and leave their backpack or large bag at home, cinch bags or small purses with a maximum size 9”x10”x12” will be allowed,” Smiley added.
• Summerfest to Bayshore is Back
Payment isn’t the only new feature MCTS is rolling out for Summerfest 2018. For the first time in 15-years MCTS will provide service from the Silver Spring Drive Park-Ride lot near Bayshore Town Center. People will be able to park in the Park-Ride lot and on the third level of the Bayshore parking structure.
“People across Glendale and surrounding communities will benefit from this added service from MCTS. Taking the bus to Summerfest is easy, inexpensive and a great way to avoid adding to the traffic and parking congestion,” said Glendale Mayor Bryan Kennedy.
The Glendale Convention and Visitors Bureau will provide restroom facilities and some limited live entertainment at the Silver Spring Park-Ride lot during Summerfest.
For more information on fares, routes and service to Summerfest, visit RideMCTS.com/Summerfest
• Plan your trip at RideMCTS.com or download the Ride MCTS app